Our blog offers a smattering of our thoughts and philosophies - along with a heaping of things we find that are interesting or that inspire. Think of it as marketing and design brain droppings. Hopefully you’ll find some of it worth a read, and maybe, just maybe, worth sharing. Enjoy.
Jul 30, 2014 | William Levins | 0 Comments
Back when Facebook was the upstart and MySpace ruled the world - Facebook's consistent, clean interface called to me. MySpace profiles and pages were generally ghastly compilations that seemed to make my eyes bleed; Clashing colors, animated gifs galore, and more often than not that annoying hamster song.
Jul 28, 2014 | Casey Vitale | 1 Comments
Liquid print coatings are finishes used on printed pieces to not only enhance a design and create interesting visual effects, but also to protect your piece from scuffs, scratches and sometimes finger prints. There are 3 typical coatings used in printing to accomplish this. They are varnish, aqueous, and UV coating. There are different advantages/disadvantages to using each one, and your particular project will most likely dictate which is the best one to use.
Jul 23, 2014 | William Levins | 0 Comments
I’m a cord cutter. I run ad blockers in my browsers. The news I do read is usually on my iPhone or iPad - in reader mode or via reddit where ads are stripped away. As an advertising professional I should feel ashamed - but I don’t.
Jul 15, 2014 | William Levins | 0 Comments
So you’re exhibiting at a trade show... now what? Exhibiting at a trade show can be an expensive gamble for start-ups – or established businesses. There’s the cost of the show itself, travel, lodging, time, and an assortment of charges. So be smart, and maximize your results.
Jul 07, 2014 | William Levins | 0 Comments
Before creating a marketing plan, first determine your budget. I’ve discussed this before; your budget influences your marketing, so it’s important to establish what you can spend so you don’t out dream your wallet. Once you’ve established a budget, you can strategize and determine what you need to do to reach and connect with your prospects and customers. Then you’ll execute your vision - either by yourself or by hiring internally or externally (as your budget permits).
Jul 06, 2014 | Casey Vitale | 0 Comments
The fold of a brochure can be what makes it unique and interesting, or it can be functional in order to accomplish something. For the most part there are a few common folds that are used, and simple modifications to these basic folds are where you really start to see some really clever ideas. But you have to know the basics and the terms before you move on to more complicated things... so here are the basics.
Jun 28, 2014 | William Levins | 0 Comments
We encounter it all the time with new clients. You’ve probably encountered it with companies you’ve dealt with - or with those you’ve worked for. So what’s the affliction? Not being armed with the correct marketing materials when the sales battle begins.
Jun 26, 2014 | Elaine Levins | 0 Comments
Pinterest had over 70 million users as of 2013, and it’s one of the top 5 web traffic sources in the world... so it’s fair to say that it can be a pretty powerful marketing tool – if used correctly.
Jun 20, 2014 | Elaine Levins | 0 Comments
Think about how much marketing effort goes into getting a new customer (time, money, materials, etc.). Now, think about the fact that a poor customer service experience can turn that customer into an ex-customer in a heartbeat. Successful companies see customer service as a critical component of their marketing strategy – and vice versa.
Jun 19, 2014 | William Levins | 0 Comments
As a user, I enjoy every action that Google takes to eradicate poor results from search results. However, as a marketer and business owner, the mysterious updates, hidden penalties, and unbelievable power they wield online is both scary and bewildering. And while they have competitors, for most of the world when it comes to search, the competition is a very distant second at best.