Our blog offers a smattering of our thoughts and philosophies - along with a heaping of things we find that are interesting or that inspire. Think of it as marketing and design brain droppings. Hopefully you’ll find some of it worth a read, and maybe, just maybe, worth sharing. Enjoy.
Nov 30, 2013 | William Levins | 0 Comments
Imitation may be flattery, but blatantly ripping things off isn’t anything but criminal. Sure, we’ve all created something only to look at it or have others look at it and remark, “I’ve seen that before.”
Nov 21, 2013 | William Levins | 0 Comments
There are a lot of factors to consider when selecting a design or marketing firm. Choosing wisely can lead to greater success while making a poor choice may lead to disaster or at least wasted marketing dollars. So it’s critical to choose a design / marketing partner that can help your business grow. So what are some of the factors to consider?
Nov 18, 2013 | Casey Vitale | 0 Comments
One of the things we design a lot of here are foils and labels for products. There is a good chance that if you are printing a product foil or label you will be using a method of printing called flexography. Because of the process in which flexography works there are things you will need to know in order to create a design which will work well with the technology.
Nov 15, 2013 | William Levins | 0 Comments
Search website launch checklist and you’ll find plenty of good advice online. But there’s less if you’re looking for real-world advice on what to consider when you’re relaunching a redesigned website. Pitfalls and “gotcha”s abound and many can significantly impact your natural search engine listings.
Nov 15, 2013 | Elaine Levins | 0 Comments
A series of ads was created as part of a social media campaign to raise awareness of health insurance options in the new insurance marketplaces, launched on October 1. And these ads have created quite a bit of controversy.
Nov 12, 2013 | Elaine Levins | 0 Comments
We’ve all seen the numbers, and we know the story: the economy is not great right now. Because of that, it’s natural to assume that retailers like Walmart and Amazon.com, who are often able to offer massively discounted prices, will be getting the lion’s share of the holiday shopping dollars. Not so, says a survey by Deluxe Corporation
Nov 08, 2013 | William Levins | 0 Comments
There are a lot of difficulties in marketing, but generally nothing insurmountable. But one of the most prevalent struggles is deciding on what to say and how to deliver your message. That is, determining your messaging and choosing your media.
Oct 31, 2013 | William Levins | 0 Comments
Depending where you are within the sales channel you’ll likely have various expectations, concerns, or demands that need to be managed. I’ll try to describe what these are from each perspective in general terms.
Oct 31, 2013 | Casey Vitale | 0 Comments
I am so excited to share with you an app I stumbled on that I swear the app gods tailored specifically for me. I am a gamer, a designer, a lover of typography, print and history. This game created by Bulkypix hits all these notes beautifully. So much so that I simply had to share it with you here.