Our blog offers a smattering of our thoughts and philosophies - along with a heaping of things we find that are interesting or that inspire. Think of it as marketing and design brain droppings. Hopefully you’ll find some of it worth a read, and maybe, just maybe, worth sharing. Enjoy.
Mar 01, 2014 | Casey Vitale | 0 Comments
That’s right it’s been 5 years since team Nuvonium started sharing our mind blurbs. From Pantone’s color picks, industry jest and inspiration, to marketing and design advice we’ve had fun letting you know just how smart and funny we are. We’ve accumulated almost 600 blog entries since we began and we hope to bring you many more in the years to come.
Feb 28, 2014 | William Levins | 0 Comments
It goes without saying you can’t sell something without someone to sell to. There in lies the rub. How do you find the person to sell to? How do you attract them to your business? Where do you find sales leads?
Feb 21, 2014 | William Levins | 0 Comments
When we switched to using ExpressionEngine as our preferred content management system (CMS) one of our most important considerations was finding a robust, flexible e-commerce solution for it. What we ended up choosing was CartThrob and it hasn’t let us down.
Feb 19, 2014 | Casey Vitale | 0 Comments
The purpose for a press check is simply to make sure that the printing is done up to expectations. Things can happen in the process between your files and the job setup to the printer. The press check simply lends eyes from someone who is intimate with the project that may notice something another would not as well as allowing you the ability to hands-on ensure a quality outcome for your client.
Feb 15, 2014 | William Levins | 0 Comments
We’re often asked how people find us; how folks start to work with Nuvonium? It’s a question I heard so frequently, I decided to ask some of our old and new clients myself. As I did so, I figured it might make a good blog article too. Since choosing a design and marketing partner is one of the most crucial choices a small business owner has to make. One that can lead to great success or utter failure.
Feb 14, 2014 | Elaine Levins | 0 Comments
How did your business come to be? What makes you (and those who work with you) passionate about what you do? How are you changing the landscape of your particular industry? Does your company support a particular charity? How has your product or service made someone’s life better? Has your product/service actually SAVED someone’s life?
Feb 07, 2014 | William Levins | 0 Comments
Trying to be the cheapest is a race to the bottom. Someone can always make it or sell it cheaper; forcing you to lower costs and/or quality. But premium positioning can create a lasting demand and even lust for your product.
Jan 31, 2014 | William Levins | 0 Comments
It’s the same circular argument as the chicken and the egg. But the truth is which comes first, the customer or the product really breaks down into how much money do you have? If you have enough money, you create a market and probably demand for an unknown product. But the converse, developing a product that already has a customer base or demand is far cheaper.
Jan 30, 2014 | Elaine Levins | 1 Comments
If you’ve read anything about marketing trends for 2014, you’ve probably read that social media – which has been a valuable marketing tool for the past several years – will likely lose its status as the leading avenue for content marketing. What this means is that business-owners need to find new ways of successfully engaging their customers. Enter Branded Content.