Our blog offers a smattering of our thoughts and philosophies - along with a heaping of things we find that are interesting or that inspire. Think of it as marketing and design brain droppings. Hopefully you’ll find some of it worth a read, and maybe, just maybe, worth sharing. Enjoy.
Apr 15, 2014 | William Levins | 0 Comments
I stumbled into an interesting conversation today. My colleagues were discussing a hot topic blog post. Not that unusual, but then one of them quipped that they “very much dislike blogs that display full posts on their blog home page.” The comment echoed my personal opinion but also piqued my interest. I became curious. Do full posts or excerpts offer any tangible benefits?
Apr 09, 2014 | Elaine Levins | 0 Comments
Brand perception ranges from the concrete aspects (name, logo, packaging) to the “emotional” aspects (relaxing, strong, etc.). And everything – every color used, every box shipped, and every song played in connection with your company and/or product – will have a hand in shaping your brand.
Apr 04, 2014 | William Levins | 0 Comments
One of the quickest ways to assess marketability of a new product is to exhibit at a trade show. Exposure to thousands of potential buyers will yield valuable feedback and provide an instant measure of overall interest. In fact, we often advise clients to exhibit at a trade show even if they’re still in prototype stage - since the input gained from buyers and/or shoppers can alter the ultimate development of the product.
Mar 31, 2014 | Casey Vitale | 1 Comments
When starting a new company or launching a new product, there are many things that can consume your attention. One of your tasks will be to choose a name. It may seem silly to even bring it up. But, much like naming a child, the name can be one of the most difficult things you’ll have to settle on.
Mar 30, 2014 | Casey Vitale | 1 Comments
Considering that advertising – whether via magazine, billboard or any other means – is part of the way in which I pay my bills, I should probably answer this in some other way... but I believe we truly are in advertising overload. It is literally everywhere.
Mar 30, 2014 | William Levins | 0 Comments
There’s a reason Amazon and others are investing in and developing methods to provide same day delivery of their online items - sometimes consumers don’t want to – or can’t – wait. The economic advantages of online sales falls apart when the need is immediate or local.
Mar 21, 2014 | William Levins | 0 Comments
That’s a seemingly simple question we’re asked all the time when working with clients who’ve developed a new product. But it’s not always easily answered. Though most of the time, the eventual answer is yes, you’ll probably need a box.
Mar 14, 2014 | William Levins | 1 Comments
Most people and businesses you talk to today have a Facebook account or page. It’s certainly pervasive. With slightly over seven billion people in the world just over one billion have Facebook accounts. And nearly a half a billion log-in daily. That’s impressive.
Mar 14, 2014 | Elaine Levins | 0 Comments
We’ve all been there. We spend so much time developing and nurturing relationships with our clients. We do it to gain their trust and, most importantly, to gain and/or keep their business. So what happens when your primary contact – the one you’ve spent so much time “courting” – leaves the company?
Mar 07, 2014 | William Levins | 0 Comments
If you’re investing in building a company and you’re developing a product make sure one of your first steps is to trademark your product name. Do this before you start on branding, packaging, or any marketing.