Our Blog

Our blog offers a smattering of our thoughts and philosophies - along with a heaping of things we find that are interesting or that inspire. Think of it as marketing and design brain droppings. Hopefully you’ll find some of it worth a read, and maybe, just maybe, worth sharing. Enjoy.


It’s 2014 - and your website needs to be mobile optimized
Apr 17, 2014 | Elaine Levins | 0 Comments

It’s 2014 - and your website needs to be mobile optimized

More and more people are using smart phones and tablets on a regular basis, meaning that they can browse pretty much any time, any where. And research shows that, even when we are near our laptops or desktops, we are still likely to browse and search on our mobile devices.

Full blog posts versus excerpt/summaries - which is better?
Apr 15, 2014 | William Levins | 1 Comments

Full blog posts versus excerpt/summaries - which is better?

I stumbled into an interesting conversation today. My colleagues were discussing a hot topic blog post. Not that unusual, but then one of them quipped that they “very much dislike blogs that display full posts on their blog home page.” The comment echoed my personal opinion but also piqued my interest. I became curious. Do full posts or excerpts offer any tangible benefits?

How to Build Your Brand
Apr 09, 2014 | Elaine Levins | 0 Comments

How to Build Your Brand

Brand perception ranges from the concrete aspects (name, logo, packaging) to the “emotional” aspects (relaxing, strong, etc.). And everything – every color used, every box shipped, and every song played in connection with your company and/or product – will have a hand in shaping your brand.

When is it time to exhibit at a trade show?
Apr 04, 2014 | William Levins | 0 Comments

When is it time to exhibit at a trade show?

One of the quickest ways to assess marketability of a new product is to exhibit at a trade show. Exposure to thousands of potential buyers will yield valuable feedback and provide an instant measure of overall interest. In fact, we often advise clients to exhibit at a trade show even if they’re still in prototype stage - since the input gained from buyers and/or shoppers can alter the ultimate development of the product.

Choosing a Company Name
Mar 31, 2014 | Casey Vitale | 1 Comments

Choosing a Company Name

When starting a new company or launching a new product, there are many things that can consume your attention. One of your tasks will be to choose a name. It may seem silly to even bring it up. But, much like naming a child, the name can be one of the most difficult things you’ll have to settle on.

Are we too cluttered with advertising?
Mar 30, 2014 | Casey Vitale | 1 Comments

Are we too cluttered with advertising?

Considering that advertising – whether via magazine, billboard or any other means – is part of the way in which I pay my bills, I should probably answer this in some other way... but I believe we truly are in advertising overload. It is literally everywhere.

One way for retail stores to compete and thrive in a digital world
Mar 30, 2014 | William Levins | 0 Comments

One way for retail stores to compete and thrive in a digital world

There’s a reason Amazon and others are investing in and developing methods to provide same day delivery of their online items - sometimes consumers don’t want to – or can’t – wait. The economic advantages of online sales falls apart when the need is immediate or local.

Do I need a box for my new product?
Mar 21, 2014 | William Levins | 0 Comments

Do I need a box for my new product?

That’s a seemingly simple question we’re asked all the time when working with clients who’ve developed a new product. But it’s not always easily answered. Though most of the time, the eventual answer is yes, you’ll probably need a box.

Are we heading for an all Facebook & Wordpress world?
Mar 14, 2014 | William Levins | 1 Comments

Are we heading for an all Facebook & Wordpress world?

Most people and businesses you talk to today have a Facebook account or page. It’s certainly pervasive. With slightly over seven billion people in the world just over one billion have Facebook accounts. And nearly a half a billion log-in daily. That’s impressive.

My contact left the company. What do I do now?
Mar 14, 2014 | Elaine Levins | 0 Comments

My contact left the company. What do I do now?

​We’ve all been there. We spend so much time developing and nurturing relationships with our clients. We do it to gain their trust and, most importantly, to gain and/or keep their business. So what happens when your primary contact – the one you’ve spent so much time “courting” – leaves the company?

Piggy

We're not a good fit for everyone... but that's OK.

We work with large and small companies, but sometimes budgets, schedules, or differences get in the way. There's always the next one.

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We produce results quickly and long-term.

We're not miracle workers, but we've been known to perform a little magic and help your businesses take off. And we keep working hard.

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What our clients say about us means a lot.

Our biggest reward is when our clients tell us we've done a good job and thank us for it. And then when they hire us again and again.

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