Our Blog

Our blog offers a smattering of our thoughts and philosophies - along with a heaping of things we find that are interesting or that inspire. Think of it as marketing and design brain droppings. Hopefully you’ll find some of it worth a read, and maybe, just maybe, worth sharing. Enjoy.


Why are app makers fragmenting their apps?
Aug 23, 2014 | William Levins | 0 Comments

Why are app makers fragmenting their apps?

I was a latecomer to Foursquare - but once I jumped on board and brought my wife along - we both enjoyed the gamification of the check-ins. It inspired a bit of competition between us - we battled weekly to wrangle the mayorship of a local traffic light, among other locations. But no longer.

Howard Moskowitz vs Barry Schwartz or The Happiness of Choice vs the Paradox of Choice
Aug 22, 2014 | William Levins | 0 Comments

Howard Moskowitz vs Barry Schwartz or The Happiness of Choice vs the Paradox of Choice

An interesting debate sprang up in our office recently related to Oreo cookies. Apparently they’ve debuted a cookie dough Oreo in addition to their already growing variety: chocolate, berry, lemon, mint, marshmallow crispy, peanut butter, birthday cake, etc. And the discussion quickly veered into how many choices are necessary?

Should advertisers disclose when images have been retouched?
Aug 18, 2014 | Elaine Levins | 0 Comments

Should advertisers disclose when images have been retouched?

Photo retouching has been used since the beginning of photography. While photo manipulation is much more prevalent now – thanks to digital photography and tools such as Photoshop – “doctoring” photos is certainly not new. In the 21st century, a lot of controversy surrounds photo retouching – especially when it comes to fashion/beauty photography.

Seven questions you need to answer before starting a business
Aug 13, 2014 | Elaine Levins | 0 Comments

Seven questions you need to answer before starting a business

Running a business is hard work. It’s expensive, and it’s time-consuming. If you’re going to start a business, it’s important to be passionate about it, because you’re going to be putting in a lot of effort. To give yourself the best possible chance for success, you need to plan ahead. Here are some questions you should ask yourself before starting your business:

How to brag about your business the right way
Aug 08, 2014 | William Levins | 0 Comments

How to brag about your business the right way

Credibility is tough to establish online. You can say you’re great. Others can say how great you are too. But if it’s not handled well, it’ll simply seem boastful – or worse, insincere. So how do you brag about your accomplishments believably?

Should we look to other designers as inspiration?
Aug 04, 2014 | Casey Vitale | 0 Comments

Should we look to other designers as inspiration?

In a philosophical discussion on design with a colleague the question came up whether we should even look to other design as inspiration. The thought was that perhaps by getting inspired by others design that our own design would subconsciously be imitating the things we liked and not creating anything new at all. My eyebrow raises like Spock to this idea and I immediately feel like beating people about the head with a Nerf bat, but for those who might share the same sentiment lets examine it a little closer.

I originally liked the simplistic design of Facebook, but now I’m sick of it.
Jul 30, 2014 | William Levins | 0 Comments

I originally liked the simplistic design of Facebook, but now I’m sick of it.

Back when Facebook was the upstart and MySpace ruled the world - Facebook's consistent, clean interface called to me. MySpace profiles and pages were generally ghastly compilations that seemed to make my eyes bleed; Clashing colors, animated gifs galore, and more often than not that annoying hamster song.

Print Coatings - What are they?
Jul 28, 2014 | Casey Vitale | 1 Comments

Print Coatings - What are they?

Liquid print coatings are finishes used on printed pieces to not only enhance a design and create interesting visual effects, but also to protect your piece from scuffs, scratches and sometimes finger prints. There are 3 typical coatings used in printing to accomplish this. They are varnish, aqueous, and UV coating. There are different advantages/disadvantages to using each one, and your particular project will most likely dictate which is the best one to use.

I am my own worst nightmare (as an advertiser)
Jul 23, 2014 | William Levins | 0 Comments

I am my own worst nightmare (as an advertiser)

I’m a cord cutter. I run ad blockers in my browsers. The news I do read is usually on my iPhone or iPad - in reader mode or via reddit where ads are stripped away. As an advertising professional I should feel ashamed - but I don’t.

How to maximize your trade show success
Jul 15, 2014 | William Levins | 0 Comments

How to maximize your trade show success

So you’re exhibiting at a trade show... now what? Exhibiting at a trade show can be an expensive gamble for start-ups – or established businesses. There’s the cost of the show itself, travel, lodging, time, and an assortment of charges. So be smart, and maximize your results.

Piggy

We're not a good fit for everyone... but that's OK.

We work with large and small companies, but sometimes budgets, schedules, or differences get in the way. There's always the next one.

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We produce results quickly and long-term.

We're not miracle workers, but we've been known to perform a little magic and help your businesses take off. And we keep working hard.

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What our clients say about us means a lot.

Our biggest reward is when our clients tell us we've done a good job and thank us for it. And then when they hire us again and again.

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