Our blog offers a smattering of our thoughts and philosophies - along with a heaping of things we find that are interesting or that inspire. Think of it as marketing and design brain droppings. Hopefully you’ll find some of it worth a read, and maybe, just maybe, worth sharing. Enjoy.
Jul 06, 2014 | Casey Vitale | 0 Comments
The fold of a brochure can be what makes it unique and interesting, or it can be functional in order to accomplish something. For the most part there are a few common folds that are used, and simple modifications to these basic folds are where you really start to see some really clever ideas. But you have to know the basics and the terms before you move on to more complicated things... so here are the basics.
Jun 28, 2014 | William Levins | 0 Comments
We encounter it all the time with new clients. You’ve probably encountered it with companies you’ve dealt with - or with those you’ve worked for. So what’s the affliction? Not being armed with the correct marketing materials when the sales battle begins.
Jun 26, 2014 | Elaine Levins | 0 Comments
Pinterest had over 70 million users as of 2013, and it’s one of the top 5 web traffic sources in the world... so it’s fair to say that it can be a pretty powerful marketing tool – if used correctly.
Jun 20, 2014 | Elaine Levins | 0 Comments
Think about how much marketing effort goes into getting a new customer (time, money, materials, etc.). Now, think about the fact that a poor customer service experience can turn that customer into an ex-customer in a heartbeat. Successful companies see customer service as a critical component of their marketing strategy – and vice versa.
Jun 19, 2014 | William Levins | 0 Comments
As a user, I enjoy every action that Google takes to eradicate poor results from search results. However, as a marketer and business owner, the mysterious updates, hidden penalties, and unbelievable power they wield online is both scary and bewildering. And while they have competitors, for most of the world when it comes to search, the competition is a very distant second at best.
Jun 17, 2014 | Casey Vitale | 0 Comments
When Adobe announced that they would be moving to a subscription based service, at first we here at Nuvonium were not very happy. There is something about paying for a service, rather then owning the rights to a product, that just doesn’t sit right in the gut.
Jun 16, 2014 | Casey Vitale | 0 Comments
As printing technologies advance and digital printing has really come to into its own, there might be some confusion as to which technology is the best one for the job. As it turns out, both digital and offset printing have their pros and cons. So how do you know which route to take when it's time for you to go to print?
Jun 13, 2014 | William Levins | 0 Comments
At the start of my career, I was a graphic designer. Then a few years or so in I began to dabble in the early days of web design. After diving in fully I became a graphic and web designer. But eventually, I wanted my pretty sites to do more. So I started programming. Which made me a graphic designer and a web designer/developer.
Jun 04, 2014 | William Levins | 0 Comments
If you’ve ever tried to market yourself or your business you probably already know how difficult it can be. Most people are uncomfortable talking about themselves and even less at ease promoting themselves. There’s a fine line between being genuine and being a jerk. So here are some helpful insights.
May 31, 2014 | William Levins | 0 Comments
As Mr. Dylan said, “times they are a-changin’” and often this means your business needs to change too. The causes forcing a marketing pivot can be varied: New competition, some type of market disruptor, or simply a change in consumer tastes. Or perhaps, you launched your business on a faulty premise or on shifting ground. Regardless, the important thing is to recognize as soon as possible when you need to alter your course.