Our Blog

Our blog offers a smattering of our thoughts and philosophies - along with a heaping of things we find that are interesting or that inspire. Think of it as marketing and design brain droppings. Hopefully you’ll find some of it worth a read, and maybe, just maybe, worth sharing. Enjoy.


Aug 17, 2015 | Elaine Levins | 0 Comments

Avoid clickbait and sharebait: Write good content that matters

Avoid clickbait and sharebait: Write good content that matters
It seems we spend more and more of our time online. Many of us even have careers that depend on online activities: social media, online shopping, etc. And with the vast majority of content that exists on the world wide web, it’s not surprising some of the lengths people (and even large news organizations) will go to in order to get you to click through. »

Aug 08, 2015 | William Levins | 1 Comments

Is good design necessary for small business or startups?

Is good design necessary for small business or startups?
As a designer and marketer I’m a strong believer that good design and branding translates into better positioning in the market. While it’s not the absolute necessity for success, it is a higher priority then some give credit. Good design can offer a leg up on competition and help foster trust in a fledgling business or startup. »

Aug 07, 2015 | Elaine Levins | 0 Comments

“Slack fill laws” and their effect on packaging

“Slack fill laws” and their effect on packaging
One of the most recent – and high profile – cases involving a product that “misinforms” consumers by using oversized packaging that makes the product appear larger, ended with Proctor and Gamble (P&G) settling for $850,000, and committing to changing the packaging for many of its Olay skin care products. It was interesting to read the comments and opinions online in response to this case. Some readers were outraged at many companies who seem to employ such tactics, while many others (correctly) pointed out that the packaging in question clearly stated the number of ounces of product, and that the size of the packaging is only a part of the overall picture. »

Jul 31, 2015 | William Levins | 0 Comments

Why branding is important for businesses big and small

Why branding is important for businesses big and small
In life – for people and businesses – first impressions are crucial. Studies repeatedly show people form positive or negative perceptions in mere milliseconds. So how your brand looks translates into how it’s perceived. Done well, your branding can give you a leg up; but done poorly and you’re doomed before you even start. »

Jul 28, 2015 | Elaine Levins | 0 Comments

Nurturing your small business

Nurturing your small business
I love small businesses. Talk to any small business owner about their product or service, and you’ll see how passionate they are. Many of them aren’t even in it to “make millions,” but simply to earn a comfortable living doing what they love. Most small business owners take good care of their employees, even when they aren’t exactly “striking it rich” themselves. »

Jul 27, 2015 | William Levins | 0 Comments

Add your content to your site first… then share it

Add your content to your site first… then share it
Social media is great. But far too often we encounter clients that use it as their primary distribution source for their content. And well, that’s not generally a good idea. You lose control of your own content and what’s worse, its existence is fleeting. »

Jul 16, 2015 | William Levins | 0 Comments

Launching a company or a product… find your niche market first

Launching a company or a product… find your niche market first
Every entrepreneur has big dreams. It’s what motivates them to start a business. They want to make it big, to change the world, to get rich. Many do eventually. But if you talk to enough of them you’ll discover three commonalities. One; often their seemingly overnight success took years. Two; this wasn’t their first – in fact, they may have had others that failed. Three; success came when they found their niche market. »

Jul 10, 2015 | Elaine Levins | 0 Comments

Growing your business by keeping tabs on the competition

Growing your business by keeping tabs on the competition
Taking the time to pinpoint your competitors and get to know about them is a critical step in starting, and then growing, your business. Their successes can be an inspiration, and their failures an education. But you have to get to know them first. »

Jul 02, 2015 | Elaine Levins | 1 Comments

Always be thinking of the next sale

Always be thinking of the next sale
When a customer needs something done in a rush, it’s not unheard of to charge a bit more. And when they need more resources than typically used, it’s reasonable that they would pay more for the service. But, simply put, it’s a bad idea to think you can get away with charging significantly more for a service (or a product) just because a consumer is desperate. Not only is it tacky, but it makes bad business sense. »

Jun 30, 2015 | William Levins | 0 Comments

Just because you can do marketing doesn’t mean you should do marketing

Just because you can do marketing doesn’t mean you should do marketing
I’ve always held the opinion that marketing is a mix of common sense, commitment to do it, and a smattering of gut instinct. Sure, measuring the returns on investment does require an understanding of analytics, tracking software, metrics, KPIs, etc. But what comes first is actually rolling up your sleeves and diving into marketing. But recently, I encountered a scenario that shook my “marketing is simple” philosophy. »

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