Our Blog

Our blog offers a smattering of our thoughts and philosophies - along with a heaping of things we find that are interesting or that inspire. Think of it as marketing and design brain droppings. Hopefully you’ll find some of it worth a read, and maybe, just maybe, worth sharing. Enjoy.


Faster results can short circuit better results
Apr 26, 2015 | William Levins | 0 Comments

Faster results can short circuit better results

In most industries technology has shortened the turnaround time - and so it has in the creative field. But in a recent clickz.com article by Anji Ismail, he explains the future is already rapidly materializing. What was a week timeline is now 48 hours. And what was 48 hours is now 24 hours. To address this, big agencies are already distributing their work forces globally so creative teams can pass projects around the world so the agency is always on.

Social media - easy organic reach is dead
Apr 18, 2015 | William Levins | 0 Comments

Social media - easy organic reach is dead

There’s been a plethora of articles declaring social media’s organic reach is dead or dying. But the reality is a bit more complex. Organic reach is not dead. It’s simply not easy any more. The day of simply posting things to various channels and enjoying continual increases in likes, follows, shares, and engagement are what’s dying or dead. Today, you have to work much harder and be more interesting to accomplish greatness via social media - and frankly, that’s a good thing.

Marketing is like building a house; start with a good foundation
Apr 17, 2015 | William Levins | 0 Comments

Marketing is like building a house; start with a good foundation

Good marketing is built upon a strong foundation. A belief in your product or service. A desire to build something durable and lasting. And of course, the motivation to make a profit.

How can I increase my sales?
Apr 14, 2015 | Elaine Levins | 1 Comments

How can I increase my sales?

When a prospect contacts us, it’s usually because they are not getting the sales they want or think they should have. They are looking for solutions to increase their sales – either online or in brick-and-mortar locations. While there is seldom one thing that is a “silver bullet” when it comes to increasing sales, there are several steps we take to help our customers improve their sales.

Consistency is a relevant concept in marketing.
Apr 09, 2015 | William Levins | 0 Comments

Consistency is a relevant concept in marketing.

There’s a peculiar phenomenon that occurs once you start marketing your business. Once prospects and customers become acclimated to seeing your marketing, if you stop, a negative perception will creep into their minds. That is, if you abruptly reduce or stop your marketing, it can affect how consumers regard your business.

Does your product need warning labels?
Mar 31, 2015 | William Levins | 0 Comments

Does your product need warning labels?

Products are often regulated and require specific information or warning labels depending on Federal, State, or local laws. Of course, always consult an attorney for definitive answers, but evaluation of existing products can often illuminate the requirements.

Poor service can negate even the best marketing efforts
Mar 25, 2015 | Elaine Levins | 0 Comments

Poor service can negate even the best marketing efforts

Anyone who has ever sold anything will tell you that it’s not easy to get your name out there, let alone to get somebody to come to you and actually buy something. When someone actually interacts with your business – whether it is through a purchase, or even an inquiry – your every effort should be to make sure that person gets the best possible service.

You need marketing automation even if you sell via a salesforce
Mar 19, 2015 | William Levins | 0 Comments

You need marketing automation even if you sell via a salesforce

A funny thing happened the other day; I bumped into a printer I know at my local pizza place. He was dressed casually and – never expecting to run into him near my home – I didn’t recognize him. He noticed my bewildered gaze and kindly reintroduced himself - which I appreciated. Then we exchanged pleasantries - asking how each other’s business was faring.

Good design will help you sell more
Mar 12, 2015 | William Levins | 0 Comments

Good design will help you sell more

That may read like a self-serving bit of advice, but it’s actually simply a retailing axiom. If your product packaging, ecommerce website, or retail store is attractive there’s a very good chance you’ll be more successful.

How Much Time Should You be Devoting to Your Business?
Mar 05, 2015 | Elaine Levins | 0 Comments

How Much Time Should You be Devoting to Your Business?

One of the things the people often underestimate is how much time they will need to spend working on their business. I’m not talking about the time you spend running your business, which, in itself, is more than a full-time job. No, I’m talking about the time you spend working on the business itself. Not the day-to-day things like paying the bills, but the things that will actually help your business grow and thrive.

Piggy

We're not a good fit for everyone... but that's OK.

We work with large and small companies, but sometimes budgets, schedules, or differences get in the way. There's always the next one.

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We produce results quickly and long-term.

We're not miracle workers, but we've been known to perform a little magic and help your businesses take off. And we keep working hard.

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What our clients say about us means a lot.

Our biggest reward is when our clients tell us we've done a good job and thank us for it. And then when they hire us again and again.

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