Our blog offers a smattering of our thoughts and philosophies - along with a heaping of things we find that are interesting or that inspire. Think of it as marketing and design brain droppings. Hopefully you’ll find some of it worth a read, and maybe, just maybe, worth sharing. Enjoy.
Feb 20, 2015 | William Levins | 0 Comments
The terms "margin" and "markup" are often used interchangeably, and I’ll admit, I’ve even erred in their use from time to time. But they’re distinctly different figures that any new entrepreneur needs to understand when pricing their product or service. So let’s dive in.
Feb 12, 2015 | William Levins | 0 Comments
Some say marketing and design is an art form. Others argue it’s based in behavioral science, psychology, statistics, and visual studies. And a last group will simply tell you it comes from the gut. Well, I think they’re all right (and subsequently all a little wrong).
Feb 06, 2015 | William Levins | 0 Comments
It’s not unusual to look at a blank page and instantly get stuck. You know you need to market your business, but when you sit down to think about how and what to do your mind seizes up. There are so many choices, so many methods, and so many things to do. Where do you start?
Feb 03, 2015 | Elaine Levins | 1 Comments
It can be exciting to be contacted by a company that thinks highly enough of your product to consider adding it to their own line of products. After all, no established company wants to risk putting their name on something that will tarnish their brand. If faced with this prospect, there are several questions you have to ask yourself.
Jan 29, 2015 | William Levins | 0 Comments
Line extension or the addition of a completely new but related product to your product mix is a common occurrence. But it’s something you want to plan for and manage well so you get the most bang for your bucks.
Jan 22, 2015 | William Levins | 0 Comments
Running a small business can be very time consuming. Often, marketing and advertising your business falls to the bottom of the pile. The result: you do the same stuff everyone else is doing, because the local ad rep walks in your door and sells you the same things.
Jan 16, 2015 | William Levins | 0 Comments
A marketing and advertising agency is part of your overall business team but don’t expect them to handle sales for you. That’s a task either your sales team or you (as the business owner) should take charge of and be responsible for. The agency is meant to improve your inbound leads, shorten the sales cycle, or to build your brand and drive potential buyers to you. But ultimately, making the sale becomes your responsibility.
Jan 09, 2015 | William Levins | 0 Comments
Whether you’re implementing a locally hosted solution or using a SaS based shopping cart, there are always pros and cons. Ecommerce can be simple, but as your business grows the complexity of integrating services into your shopping cart can grow with it.
Jan 06, 2015 | Elaine Levins | 1 Comments
“If it's your job to eat a frog, it's best to do it first thing in the morning. And If it's your job to eat two frogs, it's best to eat the biggest one first.” This quote, often attributed to Mark Twain (though its origins aren’t clear), is all about prioritizing.
Dec 31, 2014 | Willliam Levins | 0 Comments
Wordpress is a wonderful tool that seems to be taking over the web. But as with most things, it’s not always as perfect as it seems. Wordpress may be free, and templates are abundant and either free or inexpensive - but this translates into immediate trade-offs.