Our Blog

Our blog offers a smattering of our thoughts and philosophies - along with a heaping of things we find that are interesting or that inspire. Think of it as marketing and design brain droppings. Hopefully you’ll find some of it worth a read, and maybe, just maybe, worth sharing. Enjoy.


Aug 17, 2016 | William Levins | 0 Comments

Facebook to block ad blockers

Facebook to block ad blockers
​Facebook announced they're going to actively counteract ad blockers in their browser application. I fail to see how this is beneficial to its users. It seems the exact opposite of being helpful. »

Jul 08, 2016 | William Levins | 0 Comments

If your business isn’t growing you’re shrinking

If your business isn’t growing you’re shrinking
There’s no such thing as holding steady in business. Every business will lose customers regardless of how good your service or product is - it’s simply unavoidable. Lost customers, or churn, is natural and part of doing business. So plan for it, monitor it, and try to correct the issues that lead to it when possible. »

Jul 01, 2016 | William Levins | 0 Comments

Goodbye Ms. B

Goodbye Ms. B
After 11+ years with us as our office cat and after having her kittens Aloha (Stinky) and Ipo in our Cherry Hill office. Ms. B left us today. And the office is a more somber place. »

Jun 29, 2016 | William Levins | 0 Comments

Facebook is at it again - changing their newsfeed to favor friends & family over publishers

Facebook is at it again - changing their newsfeed to favor friends & family over publishers
​Facebook is continually tweaking their algorithms to improve their service. But the changes presented as a way to improve their user experience are generally unfavorable for the publishers they’ve courted aggressively. And under the surface the users also lose out. »

Jun 16, 2016 | Elaine Levins | 0 Comments

Elaine’s Mango Salsa

Elaine’s Mango Salsa
I’m not an amazing cook by any stretch of the imagination. But my talents do extend beyond marketing – and my mango salsa is evidence of this. »

Jun 08, 2016 | William Levins | 0 Comments

Don’t market against human nature

Don’t market against human nature
​In Monty Python’s “The Meaning of Life” there’s a scene were a woman is having a baby. She’s surrounded by doctors and machines that go “ping” when she finally asks, “what should I do doctor?” To which the doc replies, “nothing, you’re not qualified.” It’s ironic and humorous... but poignant to my topic. Just because you’re a human doesn’t mean you’re an expert on human nature. In fact, most of us are rather lousy at understanding or recognizing what motivates us. We’re just not qualified. »

May 24, 2016 | William Levins | 0 Comments

Business blogging is an investment

Business blogging is an investment
Large and small business owners want results - fast results. When they spend a dollar on “marketing or advertising” they want to see an immediate return on that investment. But with blogging for your business, you have to consider it an investment that won’t pay dividends immediately - but will garner rich rewards as it matures. »

May 12, 2016 | William Levins | 0 Comments

Is your email signature stupid and annoying?

Is your email signature stupid and annoying?
Before I delve too deeply, let me state clearly, I have a bit of a bias (maybe a hatred) of email signatures that include images. So this may be considered a bit of a rant. Also, so I'm clear, I'm not discussing email newsletters or email blasts - I'm talking about personal or corporate email signatures that most people include in their emails. »

Apr 19, 2016 | Elaine Levins | 0 Comments

A little rant about signage

A little rant about signage
Signs, signs… everywhere signs. I’ll admit I’m not crazy about signs. Most of them are poorly designed and they can become overwhelming. But signs are necessary for some things – I get that. »

Apr 04, 2016 | Elaine Levins | 0 Comments

Why isn’t your “call to action” getting much action?

Why isn’t your “call to action” getting much action?
Every good piece of marketing has it – a call to action. Whether it’s a clickable button on your website or a good old-fashioned phone number on your direct mail piece, marketing is pretty much useless if it doesn’t encourage a response/action. So, why isn’t your “call to action” motivating your clients and prospects to act? »

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We're not a good fit for everyone... but that's OK.

We work with large and small companies, but sometimes budgets, schedules, or differences get in the way. There's always the next one.

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