Our Blog

Our blog offers a smattering of our thoughts and philosophies - along with a heaping of things we find that are interesting or that inspire. Think of it as marketing and design brain droppings. Hopefully you’ll find some of it worth a read, and maybe, just maybe, worth sharing. Enjoy.


Jun 30, 2015 | William Levins | 0 Comments

Just because you can do marketing doesn’t mean you should do marketing

Just because you can do marketing doesn’t mean you should do marketing
I’ve always held the opinion that marketing is a mix of common sense, commitment to do it, and a smattering of gut instinct. Sure, measuring the returns on investment does require an understanding of analytics, tracking software, metrics, KPIs, etc. But what comes first is actually rolling up your sleeves and diving into marketing. But recently, I encountered a scenario that shook my “marketing is simple” philosophy. »

Jun 25, 2015 | William Levins | 0 Comments

Growth hacking is really just creative low-cost marketing

Growth hacking is really just creative low-cost marketing
Growth hacking, a phrase coined by Sean Ellis in 2010, is tossed around frequently today. It’s usually associated with technology start-ups or small businesses that use cunning and low-cost strategies to acquire customers and sales, as opposed to spending heavily on traditional marketing tactics. User acquisition is generally the singular focus. But is this really something different and unique? Or is it just savvy targeted marketing on a low budget? »

Jun 17, 2015 | Elaine Levins | 0 Comments

Tips for collecting email addresses

Tips for collecting email addresses
We’ve discovered that many small businesses have email lists that remain stagnant – or worse, constantly dwindle. Email lists are unstable; contacts move to different companies, abandon previously-used email addresses, or simply opt out of your communications. That’s why it’s important to be constantly adding to your email database. »

Jun 11, 2015 | William Levins | 1 Comments

Is your business ready for liquid branding?

Is your business ready for liquid branding?
The expansion of media choices is accelerating the need for branding to be more flexible. The old ways of crafting a brand identity and rigidly controlling it are ending. Similarly, the quickening pace of consumer fatigue requires brands to be constantly interesting. This leads to brands needing to continually “reinvent” themselves - which is the antithesis of classical branding. »

Jun 05, 2015 | Elaine Levins | 1 Comments

Should Direct Mail be a part of your marketing strategy?

Should Direct Mail be a part of your marketing strategy?
Don’t listen to the naysayers: Direct Mail isn’t dead. It’s true that many are eschewing direct mail campaigns for less costly email campaigns and other forms of digital marketing, but direct mail still has its place – and you may be missing out. »

May 22, 2015 | Elaine Levins | 1 Comments

Creating Content: Go beyond the blog

Creating Content: Go beyond the blog
We are passionate about creating content. Much of the content we create for ourselves and our clients takes shape as blog posts: reviews, opinions, lists, how-tos, industry-related news, and general information. But content is not (and shouldn’t) be limited to the written word. There are several other ways to create content that may work well within your particular subject or industry. »

May 15, 2015 | William Levins | 0 Comments

Why attending industry functions and networking are important to your business

Why attending industry functions and networking are important to your business
​I’ll admit it, I don’t attend as many networking opportunities or industry events as I should, and it probably inhibits the growth of our business. Networking and business events are excellent opportunities to mingle, make new connections, and discover new trends while you share ideas with colleagues and new acquaintances. »

May 14, 2015 | Elaine Levins | 0 Comments

How you can sell “better” than your competition

How you can sell “better” than your competition
Selling is tough. Making a sale takes a lot of time and effort – especially since you’re usually competing against someone else selling a similar (or possibly identical) product or service. So how do you stand out in a crowd – especially when you’re selling in a particularly crowded field? »

May 07, 2015 | William Levins | 0 Comments

Our recent challenge of printing packaging globally that included hot foil stamping

Our recent challenge of printing packaging globally that included hot foil stamping
There are several challenges you’ll encounter when printing packaging across the U.S. and overseas. Time zones, language barriers, and the inability to go on press quickly or consistently are some of the most obvious. But recently, we encountered a new issue – our package design involved some unique hot stamp foil colors. »

May 07, 2015 | Elaine Levins | 1 Comments

Save cursive handwriting

Save cursive handwriting
The irony is not lost on me, as I sit here at my desk typing this blog entry as a pages document, that I am going to lament the lost art of cursive – or handwriting in general. »

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We're not a good fit for everyone... but that's OK.

We work with large and small companies, but sometimes budgets, schedules, or differences get in the way. There's always the next one.

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We're not miracle workers, but we've been known to perform a little magic and help your businesses take off. And we keep working hard.

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