Our Blog

Our blog offers a smattering of our thoughts and philosophies - along with a heaping of things we find that are interesting or that inspire. Think of it as marketing and design brain droppings. Hopefully you’ll find some of it worth a read, and maybe, just maybe, worth sharing. Enjoy.


May 22, 2015 | Elaine Levins | 1 Comments

Creating Content: Go beyond the blog

Creating Content: Go beyond the blog
We are passionate about creating content. Much of the content we create for ourselves and our clients takes shape as blog posts: reviews, opinions, lists, how-tos, industry-related news, and general information. But content is not (and shouldn’t) be limited to the written word. There are several other ways to create content that may work well within your particular subject or industry. »

May 14, 2015 | Elaine Levins | 0 Comments

How you can sell “better” than your competition

How you can sell “better” than your competition
Selling is tough. Making a sale takes a lot of time and effort – especially since you’re usually competing against someone else selling a similar (or possibly identical) product or service. So how do you stand out in a crowd – especially when you’re selling in a particularly crowded field? »

May 07, 2015 | Elaine Levins | 1 Comments

Save cursive handwriting

Save cursive handwriting
The irony is not lost on me, as I sit here at my desk typing this blog entry as a pages document, that I am going to lament the lost art of cursive – or handwriting in general. »

Apr 28, 2015 | Elaine Levins | 0 Comments

Growing your business the right way

Growing your business the right way
Every business owner wants their business to grow – that’s a given. But there’s a right way to grow your business, and there’s a wrong way. »

Apr 26, 2015 | William Levins | 0 Comments

Faster results can short circuit better results

Faster results can short circuit better results
In most industries, technology has shortened the turnaround time – and the creative field is no exception. But in a recent clickz.com article by Anji Ismail, he explains the future is already rapidly materializing. What was a week timeline is now 48 hours. And what was 48 hours is now 24 hours. To address this, big agencies are already distributing their work forces globally so creative teams can pass projects around the world – so the agency is always on. »

Apr 21, 2015 | Elaine Levins | 0 Comments

Customer Acquisition vs. Client Retention

Customer Acquisition vs. Client Retention
Analysts estimate that acquiring a new customer costs anywhere between 6 to 7 times more than retaining an existing one. While it’s important to gain new customers, it’s even more crucial to keep the ones you already have. »

Apr 18, 2015 | William Levins | 0 Comments

Social media - easy organic reach is dead

Social media - easy organic reach is dead
There’s been a plethora of articles declaring social media’s organic reach is dead or dying. But the reality is a bit more complex. Organic reach is not dead. It’s simply not easy any more. The day of simply posting things to various channels and enjoying continual increases in likes, follows, shares, and engagement are what’s dying or dead. Today, you have to work much harder and be more interesting to accomplish greatness via social media - and frankly, that’s a good thing. »

Apr 17, 2015 | William Levins | 0 Comments

Marketing is like building a house; start with a good foundation

Marketing is like building a house; start with a good foundation
Good marketing is built upon a strong foundation. A belief in your product or service. A desire to build something durable and lasting. And of course, the motivation to make a profit. »

Apr 14, 2015 | Elaine Levins | 1 Comments

How can I increase my sales?

How can I increase my sales?
When a prospect contacts us, it’s usually because they are not getting the sales they want or think they should have. They are looking for solutions to increase their sales – either online or in brick-and-mortar locations. While there is seldom one thing that is a “silver bullet” when it comes to increasing sales, there are several steps we take to help our customers improve their sales. »

Apr 09, 2015 | William Levins | 0 Comments

Consistency is a relevant concept in marketing.

Consistency is a relevant concept in marketing.
There’s a peculiar phenomenon that occurs once you start marketing your business. Once prospects and customers become acclimated to seeing your marketing, if you stop, a negative perception will creep into their minds. That is, if you abruptly reduce or stop your marketing, it can affect how consumers regard your business. »

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We're not a good fit for everyone... but that's OK.

We work with large and small companies, but sometimes budgets, schedules, or differences get in the way. There's always the next one.

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We produce results quickly and long-term.

We're not miracle workers, but we've been known to perform a little magic and help your businesses take off. And we keep working hard.

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Our biggest reward is when our clients tell us we've done a good job and thank us for it. And then when they hire us again and again.

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