Our blog offers a smattering of our thoughts and philosophies - along with a heaping of things we find that are interesting or that inspire. Think of it as marketing and design brain droppings. Hopefully you’ll find some of it worth a read, and maybe, just maybe, worth sharing. Enjoy.
Mar 05, 2015 | Elaine Levins | 0 Comments
One of the things the people often underestimate is how much time they will need to spend working on their business. I’m not talking about the time you spend running your business, which, in itself, is more than a full-time job. No, I’m talking about the time you spend working on the business itself. Not the day-to-day things like paying the bills, but the things that will actually help your business grow and thrive.
Feb 26, 2015 | William Levins | 0 Comments
It’s an old adage but it still rings true in today’s age. Essentially, it translates into not building your business on a single entity. That might mean relying too heavily on one client or perhaps relying on one selling channel.
Feb 24, 2015 | Elaine Levins | 0 Comments
Take the time to get to know your customers, vendors, co-workers, mail carrier, etc. In addition to creating a more pleasant working environment, you are creating the connections that can help your business thrive.
Feb 20, 2015 | William Levins | 0 Comments
The terms "margin" and "markup" are often used interchangeably, and I’ll admit, I’ve even erred in their use from time to time. But they’re distinctly different figures that any new entrepreneur needs to understand when pricing their product or service. So let’s dive in.
Feb 16, 2015 | Elaine Levins | 0 Comments
From interior design to industrial design to graphic design, color plays a huge role. And the colors that were “in fashion” one year can look dated after a few years or decades.
Feb 12, 2015 | William Levins | 0 Comments
Some say marketing and design is an art form. Others argue it’s based in behavioral science, psychology, statistics, and visual studies. And a last group will simply tell you it comes from the gut. Well, I think they’re all right (and subsequently all a little wrong).
Feb 06, 2015 | William Levins | 0 Comments
It’s not unusual to look at a blank page and instantly get stuck. You know you need to market your business, but when you sit down to think about how and what to do your mind seizes up. There are so many choices, so many methods, and so many things to do. Where do you start?
Feb 03, 2015 | Elaine Levins | 2 Comments
It can be exciting to be contacted by a company that thinks highly enough of your product to consider adding it to their own line of products. After all, no established company wants to risk putting their name on something that will tarnish their brand. If faced with this prospect, there are several questions you have to ask yourself.
Jan 29, 2015 | William Levins | 0 Comments
Line extension or the addition of a completely new but related product to your product mix is a common occurrence. But it’s something you want to plan for and manage well so you get the most bang for your bucks.
Jan 22, 2015 | William Levins | 0 Comments
Running a small business can be very time consuming. Often, marketing and advertising your business falls to the bottom of the pile. The result: you do the same stuff everyone else is doing, because the local ad rep walks in your door and sells you the same things.