Our blog offers a smattering of our thoughts and philosophies - along with a heaping of things we find that are interesting or that inspire. Think of it as marketing and design brain droppings. Hopefully you’ll find some of it worth a read, and maybe, just maybe, worth sharing. Enjoy.
Apr 26, 2015 | William Levins | 0 Comments
In most industries technology has shortened the turnaround time - and so it has in the creative field. But in a recent clickz.com article by Anji Ismail, he explains the future is already rapidly materializing. What was a week timeline is now 48 hours. And what was 48 hours is now 24 hours. To address this, big agencies are already distributing their work forces globally so creative teams can pass projects around the world so the agency is always on.
Apr 18, 2015 | William Levins | 0 Comments
There’s been a plethora of articles declaring social media’s organic reach is dead or dying. But the reality is a bit more complex. Organic reach is not dead. It’s simply not easy any more. The day of simply posting things to various channels and enjoying continual increases in likes, follows, shares, and engagement are what’s dying or dead. Today, you have to work much harder and be more interesting to accomplish greatness via social media - and frankly, that’s a good thing.
Apr 17, 2015 | William Levins | 0 Comments
Good marketing is built upon a strong foundation. A belief in your product or service. A desire to build something durable and lasting. And of course, the motivation to make a profit.
Apr 14, 2015 | Elaine Levins | 1 Comments
When a prospect contacts us, it’s usually because they are not getting the sales they want or think they should have. They are looking for solutions to increase their sales – either online or in brick-and-mortar locations. While there is seldom one thing that is a “silver bullet” when it comes to increasing sales, there are several steps we take to help our customers improve their sales.
Apr 09, 2015 | William Levins | 0 Comments
There’s a peculiar phenomenon that occurs once you start marketing your business. Once prospects and customers become acclimated to seeing your marketing, if you stop, a negative perception will creep into their minds. That is, if you abruptly reduce or stop your marketing, it can affect how consumers regard your business.
Mar 31, 2015 | William Levins | 0 Comments
Products are often regulated and require specific information or warning labels depending on Federal, State, or local laws. Of course, always consult an attorney for definitive answers, but evaluation of existing products can often illuminate the requirements.
Mar 25, 2015 | Elaine Levins | 0 Comments
Anyone who has ever sold anything will tell you that it’s not easy to get your name out there, let alone to get somebody to come to you and actually buy something. When someone actually interacts with your business – whether it is through a purchase, or even an inquiry – your every effort should be to make sure that person gets the best possible service.
Mar 19, 2015 | William Levins | 0 Comments
A funny thing happened the other day; I bumped into a printer I know at my local pizza place. He was dressed casually and – never expecting to run into him near my home – I didn’t recognize him. He noticed my bewildered gaze and kindly reintroduced himself - which I appreciated. Then we exchanged pleasantries - asking how each other’s business was faring.
Mar 12, 2015 | William Levins | 0 Comments
That may read like a self-serving bit of advice, but it’s actually simply a retailing axiom. If your product packaging, ecommerce website, or retail store is attractive there’s a very good chance you’ll be more successful.
Mar 05, 2015 | Elaine Levins | 0 Comments
One of the things the people often underestimate is how much time they will need to spend working on their business. I’m not talking about the time you spend running your business, which, in itself, is more than a full-time job. No, I’m talking about the time you spend working on the business itself. Not the day-to-day things like paying the bills, but the things that will actually help your business grow and thrive.