Our Blog

Our blog offers a smattering of our thoughts and philosophies - along with a heaping of things we find that are interesting or that inspire. Think of it as marketing and design brain droppings. Hopefully you’ll find some of it worth a read, and maybe, just maybe, worth sharing. Enjoy.


Margin versus Markup
Feb 20, 2015 | William Levins | 0 Comments

Margin versus Markup

​The terms "margin" and "markup" are often used interchangeably, and I’ll admit, I’ve even erred in their use from time to time. But they’re distinctly different figures that any new entrepreneur needs to understand when pricing their product or service. So let’s dive in.

Marketing is a combination of science, statistics, and a bit of gut feeling.
Feb 12, 2015 | William Levins | 0 Comments

Marketing is a combination of science, statistics, and a bit of gut feeling.

​Some say marketing and design is an art form. Others argue it’s based in behavioral science, psychology, statistics, and visual studies. And a last group will simply tell you it comes from the gut. Well, I think they’re all right (and subsequently all a little wrong).

Marketing 101: Do Something!
Feb 06, 2015 | William Levins | 0 Comments

Marketing 101: Do Something!

It’s not unusual to look at a blank page and instantly get stuck. You know you need to market your business, but when you sit down to think about how and what to do your mind seizes up. There are so many choices, so many methods, and so many things to do. Where do you start?

Should I make my product available for Private Label?
Feb 03, 2015 | Elaine Levins | 1 Comments

Should I make my product available for Private Label?

It can be exciting to be contacted by a company that thinks highly enough of your product to consider adding it to their own line of products. After all, no established company wants to risk putting their name on something that will tarnish their brand. If faced with this prospect, there are several questions you have to ask yourself.

What to do when you’re adding a product to your product line
Jan 29, 2015 | William Levins | 0 Comments

What to do when you’re adding a product to your product line

​Line extension or the addition of a completely new but related product to your product mix is a common occurrence. But it’s something you want to plan for and manage well so you get the most bang for your bucks.

Ten marketing ideas for your small business
Jan 22, 2015 | William Levins | 0 Comments

Ten marketing ideas for your small business

Running a small business can be very time consuming. Often, marketing and advertising your business falls to the bottom of the pile. The result: you do the same stuff everyone else is doing, because the local ad rep walks in your door and sells you the same things.

Don’t expect your marketing agency to do sales for you
Jan 16, 2015 | William Levins | 0 Comments

Don’t expect your marketing agency to do sales for you

A marketing and advertising agency is part of your overall business team but don’t expect them to handle sales for you. That’s a task either your sales team or you (as the business owner) should take charge of and be responsible for. The agency is meant to improve your inbound leads, shorten the sales cycle, or to build your brand and drive potential buyers to you. But ultimately, making the sale becomes your responsibility.

All ecommerce solutions have pros and cons
Jan 09, 2015 | William Levins | 0 Comments

All ecommerce solutions have pros and cons

Whether you’re implementing a locally hosted solution or using a SaS based shopping cart, there are always pros and cons. Ecommerce can be simple, but as your business grows the complexity of integrating services into your shopping cart can grow with it.

Set Your Priorities by “Eating a Frog”
Jan 06, 2015 | Elaine Levins | 1 Comments

Set Your Priorities by “Eating a Frog”

“If it's your job to eat a frog, it's best to do it first thing in the morning. And If it's your job to eat two frogs, it's best to eat the biggest one first.” This quote, often attributed to Mark Twain (though its origins aren’t clear), is all about prioritizing.

Wordpress: a magical curse you’ll both love and hate at some point
Dec 31, 2014 | Willliam Levins | 0 Comments

Wordpress: a magical curse you’ll both love and hate at some point

Wordpress is a wonderful tool that seems to be taking over the web. But as with most things, it’s not always as perfect as it seems. Wordpress may be free, and templates are abundant and either free or inexpensive - but this translates into immediate trade-offs.

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We're not a good fit for everyone... but that's OK.

We work with large and small companies, but sometimes budgets, schedules, or differences get in the way. There's always the next one.

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We produce results quickly and long-term.

We're not miracle workers, but we've been known to perform a little magic and help your businesses take off. And we keep working hard.

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Our biggest reward is when our clients tell us we've done a good job and thank us for it. And then when they hire us again and again.

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