Our Blog

Our blog offers a smattering of our thoughts and philosophies - along with a heaping of things we find that are interesting or that inspire. Think of it as marketing and design brain droppings. Hopefully you’ll find some of it worth a read, and maybe, just maybe, worth sharing. Enjoy.


Apr 19, 2016 | Elaine Levins | 0 Comments

A little rant about signage

A little rant about signage
Signs, signs… everywhere signs. I’ll admit I’m not crazy about signs. Most of them are poorly designed and they can become overwhelming. But signs are necessary for some things – I get that. »

Apr 04, 2016 | Elaine Levins | 0 Comments

Why isn’t your “call to action” getting much action?

Why isn’t your “call to action” getting much action?
Every good piece of marketing has it – a call to action. Whether it’s a clickable button on your website or a good old-fashioned phone number on your direct mail piece, marketing is pretty much useless if it doesn’t encourage a response/action. So, why isn’t your “call to action” motivating your clients and prospects to act? »

Mar 23, 2016 | William Levins | 0 Comments

Wordpress. As a developer I often loathe it. As a designer I tolerate it. As a marketer I love it

Wordpress. As a developer I often loathe it. As a designer I tolerate it. As a marketer I love it
​I’ll admit, I’m being dragged kicking and screaming into the Wordpress world. Not that I dislike Wordpress; I’ve talked in the past about how it was a terrific blogging tool. But while others happily embraced it years ago, until recently we still weren’t fans of using it to build entire content-managed sites. But my… how things have changed. »

Mar 16, 2016 | William Levins | 0 Comments

Designers know things - such as the difference between CMYK and Spot color

Designers know things - such as the difference between CMYK and Spot color
While stock art, stock layouts, templates, and impressively good starter layouts in consumer applications have sped along the democratization of design, I was recently reminded, as a designer, I still have some special knowledge and experience. I’m not pompous, I’m merely acknowledging that, as a professional, I have specific knowledge within my field and industry. »

Feb 29, 2016 | William Levins | 1 Comments

Nobody will buy what they don’t know you’re selling

Nobody will buy what they don’t know you’re selling
Marketing, advertising, public relations, social media, selling - they’re all important to your overall success. I’m sorry to say, the better mouse trap isn’t going to succeed by simply being better. It’s a fact new entrepreneurs often grapple with during their start-up. »

Feb 23, 2016 | William Levins | 0 Comments

The issue with Ad blockers isn’t black or white – it’s more a muddy gray

The issue with Ad blockers isn’t black or white – it’s more a muddy gray
There’s been a lot of hubbub about ad blockers recently, with some sites even blocking users of ad blockers or displaying messages which attempt to shame or guilt them into unblocking their sites. Publishers gripe that, by using adblocking software, visitors are depriving them of revenue. While true – because online media is mostly dependent on ad revenue – it over simplifies the situation. »

Jan 26, 2016 | Elaine Levins | 0 Comments

Does your business need a website?

Does your business need a website?
According to a recent study, approximately 46% of small businesses in the United States don’t have a website – if you don't have one, you are hurting your business. »

Jan 14, 2016 | William Levins | 0 Comments

Three frequent marketing problems all small businesses face and how to fix them

Three frequent marketing problems all small businesses face and how to fix them
​Small businesses come in all shapes and sizes. But regardless if they’re manufacturing a product, selling a service, or doing a little of both - most face similar problems, especially when it comes to marketing. Here are three problems we see commonly, along with possible solutions. »

Jan 07, 2016 | William Levins | 0 Comments

Should a business have an 800 number today?

Should a business have an 800 number today?
Recently, when talking with a prospect starting a new business, they asked if they should invest in an 800 number. My quick answer, yes – unless you’re strictly serving your local community, an 800 number is an excellent option. It’s even better if you can customize it so it forms a catchy “tag line” such as 1-800-FLOWERS or similar. »

Dec 29, 2015 | William Levins | 0 Comments

The benefits of building a relationship with your designer

The benefits of building a relationship with your designer
When you’re starting a business or launching a project finding the right partners can be critical to your success. You’ll carefully select business partners, manufacturing partners, suppliers, and even sales partners. But all too frequently the graphic design partner isn’t a partner at all. Instead, some fledgling companies outsource their branding and marketing to the lowest bidders - or worse, end up using crowd sourced providers or cycle through dozens of designers. »

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We're not a good fit for everyone... but that's OK.

We work with large and small companies, but sometimes budgets, schedules, or differences get in the way. There's always the next one.

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We produce results quickly and long-term.

We're not miracle workers, but we've been known to perform a little magic and help your businesses take off. And we keep working hard.

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Our biggest reward is when our clients tell us we've done a good job and thank us for it. And then when they hire us again and again.

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