Our Blog

Our blog offers a smattering of our thoughts and philosophies - along with a heaping of things we find that are interesting or that inspire. Think of it as marketing and design brain droppings. Hopefully you’ll find some of it worth a read, and maybe, just maybe, worth sharing. Enjoy.


How Much Time Should You be Devoting to Your Business?
Mar 05, 2015 | Elaine Levins | 0 Comments

How Much Time Should You be Devoting to Your Business?

One of the things the people often underestimate is how much time they will need to spend working on their business. I’m not talking about the time you spend running your business, which, in itself, is more than a full-time job. No, I’m talking about the time you spend working on the business itself. Not the day-to-day things like paying the bills, but the things that will actually help your business grow and thrive.

In business… don’t put all your eggs in one basket
Feb 26, 2015 | William Levins | 0 Comments

In business… don’t put all your eggs in one basket

It’s an old adage but it still rings true in today’s age. Essentially, it translates into not building your business on a single entity. That might mean relying too heavily on one client or perhaps relying on one selling channel.

Turning transactions into interactions
Feb 24, 2015 | Elaine Levins | 0 Comments

Turning transactions into interactions

Take the time to get to know your customers, vendors, co-workers, mail carrier, etc. In addition to creating a more pleasant working environment, you are creating the connections that can help your business thrive.

Margin versus Markup
Feb 20, 2015 | William Levins | 0 Comments

Margin versus Markup

​The terms "margin" and "markup" are often used interchangeably, and I’ll admit, I’ve even erred in their use from time to time. But they’re distinctly different figures that any new entrepreneur needs to understand when pricing their product or service. So let’s dive in.

Let’s talk about Pantone’s Fall 2015 Colors
Feb 16, 2015 | Elaine Levins | 0 Comments

Let’s talk about Pantone’s Fall 2015 Colors

From interior design to industrial design to graphic design, color plays a huge role. And the colors that were “in fashion” one year can look dated after a few years or decades.

Marketing is a combination of science, statistics, and a bit of gut feeling.
Feb 12, 2015 | William Levins | 0 Comments

Marketing is a combination of science, statistics, and a bit of gut feeling.

​Some say marketing and design is an art form. Others argue it’s based in behavioral science, psychology, statistics, and visual studies. And a last group will simply tell you it comes from the gut. Well, I think they’re all right (and subsequently all a little wrong).

Marketing 101: Do Something!
Feb 06, 2015 | William Levins | 0 Comments

Marketing 101: Do Something!

It’s not unusual to look at a blank page and instantly get stuck. You know you need to market your business, but when you sit down to think about how and what to do your mind seizes up. There are so many choices, so many methods, and so many things to do. Where do you start?

Should I make my product available for Private Label?
Feb 03, 2015 | Elaine Levins | 2 Comments

Should I make my product available for Private Label?

It can be exciting to be contacted by a company that thinks highly enough of your product to consider adding it to their own line of products. After all, no established company wants to risk putting their name on something that will tarnish their brand. If faced with this prospect, there are several questions you have to ask yourself.

What to do when you’re adding a product to your product line
Jan 29, 2015 | William Levins | 0 Comments

What to do when you’re adding a product to your product line

​Line extension or the addition of a completely new but related product to your product mix is a common occurrence. But it’s something you want to plan for and manage well so you get the most bang for your bucks.

Ten marketing ideas for your small business
Jan 22, 2015 | William Levins | 0 Comments

Ten marketing ideas for your small business

Running a small business can be very time consuming. Often, marketing and advertising your business falls to the bottom of the pile. The result: you do the same stuff everyone else is doing, because the local ad rep walks in your door and sells you the same things.

Piggy

We're not a good fit for everyone... but that's OK.

We work with large and small companies, but sometimes budgets, schedules, or differences get in the way. There's always the next one.

Chart

We produce results quickly and long-term.

We're not miracle workers, but we've been known to perform a little magic and help your businesses take off. And we keep working hard.

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What our clients say about us means a lot.

Our biggest reward is when our clients tell us we've done a good job and thank us for it. And then when they hire us again and again.

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