Our Blog

Our blog offers a smattering of our thoughts and philosophies - along with a heaping of things we find that are interesting or that inspire. Think of it as marketing and design brain droppings. Hopefully you’ll find some of it worth a read, and maybe, just maybe, worth sharing. Enjoy.


Jan 14, 2016 | William Levins | 0 Comments

Three frequent marketing problems all small businesses face and how to fix them

Three frequent marketing problems all small businesses face and how to fix them
​Small businesses come in all shapes and sizes. But regardless if they’re manufacturing a product, selling a service, or doing a little of both - most face similar problems, especially when it comes to marketing. Here’s three problems we see commonly along with possible solutions. »

Dec 29, 2015 | William Levins | 0 Comments

The benefits of building a relationship with your designer

The benefits of building a relationship with your designer
When you’re starting a business or launching a project finding the right partners can be critical to your success. You’ll carefully select business partners, manufacturing partners, suppliers, and even sales partners. But all too frequently the graphic design partner isn’t a partner at all. Instead, some fledgling companies outsource their branding and marketing to the lowest bidders - or worse, end up using crowd sourced providers or cycle through dozens of designers. »

Dec 21, 2015 | William Levins | 0 Comments

What flavor is your business?

What flavor is your business?
Are you a plain vanilla type business? Or are you chocolate? Or something more muddled like Neapolitan? It might seem strange to conceive of your business having a flavor… but it can help you visualize or mentally taste how you stack up against the competition. »

Dec 11, 2015 | William Levins | 0 Comments

It’s not always an infographic; sometimes it’s just a chart

It’s not always an infographic; sometimes it’s just a chart
We’re asked all the time to “make this an infographic.” It’s amusing at times - because sometimes data is really best illustrated with a simple graph or chart. In fact, adding visual elements would only sabotage the legibility. So we have to strike a delicate balance even though we know… sometimes it’s not an infographic; it’s simply a chart. »

Dec 02, 2015 | Elaine Levins | 0 Comments

Engaging with Influencers is a critical part of any marketing plan

Engaging with Influencers is a critical part of any marketing plan
Social media influencers are individuals (usually bloggers or online “celebrities”) who have the power to shape the purchasing habits of their audience. We all know how well “word of mouth” marketing can work for (or, in unfortunate cases, against) a brand. And while we typically think positive word of mouth marketing can only come from someone we know personally, industry-specific authority figures have become an important part of building a successful brand. »

Nov 25, 2015 | Elaine Levins | 0 Comments

Make your office healthier

Make your office healthier
A healthier workplace almost always leads to a healthier bottom line. »

Nov 20, 2015 | William Levins | 1 Comments

Figure out your customer’s number one problem and then solve it

Figure out your customer’s number one problem and then solve it
Really, there’s not much to add to that single statement. Sales and marketing comes down to that single thought. Solve your customer’s problem. Where things go askew is when your prospect fails to recognize they have a problem you can solve, or when your solution isn’t a perfect fit. »

Nov 13, 2015 | William Levins | 0 Comments

Instead of using click bait headlines, share something useful

Instead of using click bait headlines, share something useful
​It’s not really a novel idea. It’s not even clever. It’s simply truthful. Clickbait might get you clicks but sharing helpful and useful information will gain you an audience. Admit it, you’ve clicked on an interesting headline only to be disappointed instantly. You’ll likely never go back to that site, so they’ve wasted their crucial first impression. »

Oct 27, 2015 | William Levins | 0 Comments

Here’s what to do when you’re starting from scratch on social media

Here’s what to do when you’re starting from scratch on social media
Perhaps you’re new to social media – or maybe your social profiles and pages have been neglected. Don’t worry; you may be down, but you’re not out. Here are some simple steps to acquire your social legions. »

Oct 19, 2015 | Elaine Levins | 0 Comments

The good and the bad of “green” marketing

The good and the bad of “green” marketing
Like many Americans, I have made a conscious effort to be more responsible consumer. I’ve taken full advantage of our township’s single-stream recycling system, and find myself analyzing each piece of trash my household creates to search for something that can be recycled. I also try to research the companies I buy from, finding out how they produce their products, how they treat their employees, etc. »

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We're not a good fit for everyone... but that's OK.

We work with large and small companies, but sometimes budgets, schedules, or differences get in the way. There's always the next one.

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We produce results quickly and long-term.

We're not miracle workers, but we've been known to perform a little magic and help your businesses take off. And we keep working hard.

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Our biggest reward is when our clients tell us we've done a good job and thank us for it. And then when they hire us again and again.

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