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Our Blog

Our blog offers a smattering of our thoughts and philosophies - along with a heaping of things we find that are interesting or that inspire. Think of it as marketing and design brain droppings. Hopefully you’ll find some of it worth a read, and maybe, just maybe, worth sharing. Enjoy.


Oct 01, 2015 | Elaine Levins | 0 Comments

Improve your local visibility

Improve your local visibility
If you’re running a business with a local focus – restaurants, dental practices, law offices, and storage facilities are a few good examples – you should be focusing your efforts on marketing specifically within your geographic area. And keep in mind that the type of business you’re in will determine the size of the region you focus on: for example, someone may be willing to drive an hour to get to a great lawyer, but they’ll be unlikely to drive that far for pizza (even if it is THAT GOOD) »

Sep 21, 2015 | Elaine Levins | 1 Comments

When customer service fails via email, it often “goes social”

When customer service fails via email, it often “goes social”
Just as businesses should address complaints before those complaints escalate to social media fodder, so should customers allow companies to address problems face-to-face or via email before spreading complaints via social media. »

Sep 20, 2015 | William Levins | 0 Comments

Keep control of your domain, site, online identities, and log-ins

Keep control of your domain, site, online identities, and log-ins
Far too regularly, here’s how things go when we start-up with a new client. Everyone is excited to get started… so we ask for access to their site, their social media, their hosting, or all of the above - depending on what we’ll be doing. Sadly, the typical reply, “let me track that down.”  »

Sep 17, 2015 | William Levins | 0 Comments

Should you outsource your marketing?

Should you outsource your marketing?
On the surface it seems like such a simple question. But scratch just underneath and you’ll discover the reality can be much more complicated. So let’s examine the question about handing off your marketing to someone other than yourself. »

Sep 10, 2015 | William Levins | 0 Comments

How much should a blog post cost to write?

How much should a blog post cost to write?
This is a loaded question, similar to 'how much should a house cost to build?' - it all depends. There’s an entire industry of freelancers and writing services that try to commoditize blog posts. Some charge by the post, or the total words, while others actually charge per word - with bumps for the quality of the writing. So it’s a difficult question to answer. »

Sep 03, 2015 | Elaine Levins | 0 Comments

Social media: professional vs. personal

Social media: professional vs. personal
Stories abound about people losing their jobs because of stupid comments they made on their social media profiles. Opinions vary on whether or not a company can hold someone responsible for something they say on their personal social media accounts, but regardless what your opinion is, there are things everyone should think about before posting anything online. »

Aug 28, 2015 | Elaine Levins | 1 Comments

Is there any “good way” to advertise to children?

Is there any “good way” to advertise to children?
I’ll start this blog by giving my answer to this question, which is an emphatic “NO!” In my (humble) opinion, there is no good way to advertise to children because I think that the concept of marketing to kids is a bad one in general. »

Aug 20, 2015 | William Levins | 0 Comments

The vanishing gray hairs in advertising may be due to dollars and sense?

The vanishing gray hairs in advertising may be due to dollars and sense?
I noticed early in my ad career that outside the owner’s offices there were very few older individuals in the agency business. But being young I never dwelt on it. But here I am 20+ years into my career and I notice the opposite - everyone is so young? »

Aug 17, 2015 | Elaine Levins | 0 Comments

Avoid clickbait and sharebait: Write good content that matters

Avoid clickbait and sharebait: Write good content that matters
It seems we spend more and more of our time online. Many of us even have careers that depend on online activities: social media, online shopping, etc. And with the vast majority of content that exists on the world wide web, it’s not surprising some of the lengths people (and even large news organizations) will go to in order to get you to click through. »

Aug 08, 2015 | William Levins | 1 Comments

Is good design necessary for small business or startups?

Is good design necessary for small business or startups?
As a designer and marketer I’m a strong believer that good design and branding translates into better positioning in the market. While it’s not the absolute necessity for success, it is a higher priority then some give credit. Good design can offer a leg up on competition and help foster trust in a fledgling business or startup.  »

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We're not a good fit for everyone... but that's OK.

We work with large and small companies, but sometimes budgets, schedules, or differences get in the way. There's always the next one.

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We produce results quickly and long-term.

We're not miracle workers, but we've been known to perform a little magic and help your businesses take off. And we keep working hard.

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What our clients say about us means a lot.

Our biggest reward is when our clients tell us we've done a good job and thank us for it. And then when they hire us again and again.

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