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Nov 30, 2014 | William Levins | 0 Comments

Paginated articles and slide shows drive me crazy - a quick rant

Paginated articles and slide shows drive me crazy - a quick rant
I understand that many news and magazine/blog sites paginate content so they can oversell advertising - which is another topic all together. And I know that slide shows and list articles are very popular. But with the advent of mobile - time and time again, when I visit paginated or slide-based content - it doesn’t work correctly. »

Nov 13, 2014 | William Levins | 0 Comments

The future of marketing: be truthful and be interesting

The future of marketing: be truthful and be interesting
Marketing has always been about making things interesting - to pique the curiosity; to foster desire; or to cajole coveting. But sadly, at some point marketing was corrupted by hucksters selling underwhelming crap to under informed consumers. But then things changed and consumers became connected and crap was instantly outed as crap - leaving the hucksters pining for the good ol’ days. »

Oct 17, 2014 | William Levins | 0 Comments

​How marketing automation is transforming the agency client relationship

​How marketing automation is transforming the agency client relationship
The pace of change for businesses is accelerating, and as a result they’re demanding more and more out of their marketing and design agencies. For better or worse, marketing departments and agencies are now forced to justify nearly all activities in quantifiable and measurable ways - usually as direct ROI figures. It’s no longer enough to simply create good creative. You now have to also measure its reach, effectiveness, and track its direct effect on sales. »

Sep 30, 2014 | William Levins | 0 Comments

​If you’ve got a website, you should be advertising online too

​If you’ve got a website, you should be advertising online too
Large and small businesses spend billions annually to find new customers and to increase sales. But many small business owners are resistant to spending money on online advertising. Whether it’s concern over budgeting, confusion, or simply fear, not advertising online is often a huge missed opportunity. »

Sep 29, 2014 | Elaine Levins | 2 Comments

The ethics of advertising to children

The ethics of advertising to children
Before I had a child, I never really noticed the sheer volume of advertising and marketing directed toward kids. Not toward their parents; to the kids themselves. Of course, every once in a while I would comment on a commercial that seemed age-inappropriate or grating, but it never occurred to me that children were marketed to as much as they are. »

Aug 18, 2014 | Elaine Levins | 0 Comments

Should advertisers disclose when images have been retouched?

Should advertisers disclose when images have been retouched?
Photo retouching has been used since the beginning of photography. While photo manipulation is much more prevalent now – thanks to digital photography and tools such as Photoshop – “doctoring” photos is certainly not new. In the 21st century, a lot of controversy surrounds photo retouching – especially when it comes to fashion/beauty photography. »

Jul 23, 2014 | William Levins | 0 Comments

I am my own worst nightmare (as an advertiser)

I am my own worst nightmare (as an advertiser)
I’m a cord cutter. I run ad blockers in my browsers. The news I do read is usually on my iPhone or iPad - in reader mode or via reddit where ads are stripped away. As an advertising professional I should feel ashamed - but I don’t.  »

May 15, 2014 | William Levins | 0 Comments

Post Hoc Ergo Propter Hoc and Marketing

Post Hoc Ergo Propter Hoc and Marketing
Translated from Latin “after this, therefore because of this” - it’s a logical fallacy. Often abbreviated as simply Post Hoc it’s the assumption that an event preceding a second event must have caused the second. That is, event A happened, then event B happened, therefore A caused B.  »

May 08, 2014 | William Levins | 1 Comments

Putting social media icons in a print ad is simply stupid

Putting social media icons in a print ad is simply stupid
I’ll admit, I’ve been handling a lot of our online work recently. So when I had the opportunity to jump back into print design I was delighted. My first project was a series of ads for a client. I started my process like I normally do; I grabbed the target publications and researched competitors, etc. »

Mar 30, 2014 | Casey Vitale | 1 Comments

Are we too cluttered with advertising?

Are we too cluttered with advertising?
Considering that advertising – whether via magazine, billboard or any other means – is part of the way in which I pay my bills, I should probably answer this in some other way... but I believe we truly are in advertising overload. It is literally everywhere.  »

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