If you’ve read anything about marketing trends for 2014, you’ve probably read that social media – which has been a valuable marketing tool for the past several years – will likely lose its status as the leading avenue for content marketing. What this means is that business-owners need to find new ways of successfully engaging their customers. Enter Branded Content.  »

Recognizing at what stage of the purchase decision your prospect is and what type of marketing materials matches their interest level is easier than expected. You can break down the process into five stages starting from a curious prospect through purchase to ongoing customer management. »

As interruption marketing ceases to be effective more and more advertisers are turning to native advertising, also known as branded content. That is, marketing content in line and appearing like the platform it’s appearing on. While the concept still remains controversial, it none-the-less is growing in popularity, online and off.  »

There are a lot of factors to consider when selecting a design or marketing firm. Choosing wisely can lead to greater success while making a poor choice may lead to disaster or at least wasted marketing dollars. So it’s critical to choose a design / marketing partner that can help your business grow. So what are some of the factors to consider? »

There are a lot of difficulties in marketing, but generally nothing insurmountable. But one of the most prevalent struggles is deciding on what to say and how to deliver your message. That is, determining your messaging and choosing your media. »

I've done previous posts inspired by TED and embedded their videos. So when I stumbled upon a blog by HubSpot that collected a few marketing related videos, I was inspired to do another.  »

Advertising is not a bad thing. It’s my industry, and it definitely has its place. But I wonder if, with the saturation of advertising in our daily lives, are the messages actually getting through? Or has it turned into just a lot of noise? »

This TED Talk that Morgan Spurlock did around the time of the release of POM Wonderful Presents: The Greatest Movie Ever Sold in Spring 2011, discusses branding, product placement, and transparency (and lack thereof) in the advertising world. »

South Jersey business will require some type of design or marketing service regularly or periodically. From flyers to websites to social media, the marketing needs of a small business owner are many. A fortunate few have designers or marketing professionals on staff to handle their needs. But for the vast majority, they’ll need to find an outside marketing partner. »

A while back, I wrote about the importance of discovering and clinging to mentors during your business career in “The importance of mentors in business”. And while I preferred to keep them secret (even to them) so I could continually absorb their wisdom at no charge...I will admit to one. »