Today, ​The Huffington Post published a blog about slogans for some of the world’s most recognizable brands – slogans that make more sense than the real ones. Some are better – and more accurate – than others. But they’re all rather amusing. »

It’s been an interesting year thus far in Logo trends, news and opinions. Here are some of the highlights. »

I’ll admit it – we use home page sliders a lot. It’s a habit we’re trying to break ourselves of and our clients too. We even have sliders on our site now (**gulp**) which we hope to change in the near future. Why? Well it’s a lazy man’s solution and, in fact, research shows sliders actually harm SEO and degrade your user experience. »

Unique selling proposition (USP) – that’s fancy marketing jargon for “why should I buy from you?” But it’s an important question that you should be able to answer for your company and generally for each of your products too. If you can’t answer that question in one or two sentences... you’ve got problems. Moreover, if your prospects or customers can’t figure it out in a few seconds... you’re going to go out of business. »

Branding is often considered by many to be merely a visual or aesthetic exercise. And while maintaining and controlling your brand’s appearance and consistency is important, so your ads and products and messaging can be recognized with minimal effort - it’s only half of the process. »

This TED Talk that Morgan Spurlock did around the time of the release of POM Wonderful Presents: The Greatest Movie Ever Sold in Spring 2011, discusses branding, product placement, and transparency (and lack thereof) in the advertising world. »

South Jersey business will require some type of design or marketing service regularly or periodically. From flyers to websites to social media, the marketing needs of a small business owner are many. A fortunate few have designers or marketing professionals on staff to handle their needs. But for the vast majority, they’ll need to find an outside marketing partner. »

A while back, I wrote about the importance of discovering and clinging to mentors during your business career in “The importance of mentors in business”. And while I preferred to keep them secret (even to them) so I could continually absorb their wisdom at no charge...I will admit to one. »

One of the most frustrating things we encounter regularly is business owners that are unwilling or nervous to share their budgets. Sure, some may not know it, but others will guard it like the crown jewels - fearing if they reveal the budget that we’ll spend it all instantly. »

While it might appear that designers and doctors have very little in common, in practice, they’re more similar than you’d think. No, designers can’t perform surgery or prescribe drugs - but we both uncover and solve maladies - one physical the other fiscal.  »