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Oct 23, 2013 | Elaine Levins | 0 Comments

Fun with Slogans

Fun with Slogans
Today, ​The Huffington Post published a blog about slogans for some of the world’s most recognizable brands – slogans that make more sense than the real ones. Some are better – and more accurate – than others. But they’re all rather amusing. »

Sep 15, 2013 | Casey Vitale | 0 Comments

2013 Logo News Highlights

2013 Logo News Highlights
It’s been an interesting year thus far in Logo trends, news and opinions. Here are some of the highlights. »

Sep 13, 2013 | William Levins | 0 Comments

Home page sliders are a design and content crutch

Home page sliders are a design and content crutch
I’ll admit it – we use home page sliders a lot. It’s a habit we’re trying to break ourselves of and our clients too. We even have sliders on our site now (**gulp**) which we hope to change in the near future. Why? Well it’s a lazy man’s solution and, in fact, research shows sliders actually harm SEO and degrade your user experience. »

Aug 15, 2013 | William Levins | 2 Comments

What’s your unique selling proposition?

What’s your unique selling proposition?
Unique selling proposition (USP) – that’s fancy marketing jargon for “why should I buy from you?” But it’s an important question that you should be able to answer for your company and generally for each of your products too. If you can’t answer that question in one or two sentences... you’ve got problems. Moreover, if your prospects or customers can’t figure it out in a few seconds... you’re going to go out of business. »

Jul 31, 2013 | William Levins | 0 Comments

Why small businesses should worry about branding

Why small businesses should worry about branding
Branding is often considered by many to be merely a visual or aesthetic exercise. And while maintaining and controlling your brand’s appearance and consistency is important, so your ads and products and messaging can be recognized with minimal effort - it’s only half of the process. »

Jun 20, 2013 | Elaine Levins | 0 Comments

Branding and Transparency in Advertising

Branding and Transparency in Advertising
This TED Talk that Morgan Spurlock did around the time of the release of POM Wonderful Presents: The Greatest Movie Ever Sold in Spring 2011, discusses branding, product placement, and transparency (and lack thereof) in the advertising world. »

Jun 07, 2013 | William Levins | 0 Comments

South Jersey Small Businesses Need Marketing Help

South Jersey Small Businesses Need Marketing Help
South Jersey business will require some type of design or marketing service regularly or periodically. From flyers to websites to social media, the marketing needs of a small business owner are many. A fortunate few have designers or marketing professionals on staff to handle their needs. But for the vast majority, they’ll need to find an outside marketing partner. »

Apr 05, 2013 | William Levins | 0 Comments

Edward P. DiMingo - Super Marketing Genius

Edward P. DiMingo - Super Marketing Genius
A while back, I wrote about the importance of discovering and clinging to mentors during your business career in “The importance of mentors in business”. And while I preferred to keep them secret (even to them) so I could continually absorb their wisdom at no charge...I will admit to one. »

Mar 21, 2013 | William Levins | 0 Comments

Your budget influences your marketing - so share it.

Your budget influences your marketing - so share it.
One of the most frustrating things we encounter regularly is business owners that are unwilling or nervous to share their budgets. Sure, some may not know it, but others will guard it like the crown jewels - fearing if they reveal the budget that we’ll spend it all instantly. »

Jan 22, 2013 | William Levins | 1 Comments

Why designers are a lot like doctors

Why designers are a lot like doctors
While it might appear that designers and doctors have very little in common, in practice, they’re more similar than you’d think. No, designers can’t perform surgery or prescribe drugs - but we both uncover and solve maladies - one physical the other fiscal.  »

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