Brand perception is important: Apple is doing it right

My point is that, while no parent should feel bullied into spending more than they can afford just so their kid can feel "cool," there are certain products for which there is just no substitute. And Apple has made a mint by bringing exactly those types of products to the marketplace. »

Apr 16, 2012 | William Levins | Comments

One thought. One Ad.

If you're creating an ad, a landing page, an email blast, or whatever - keep it simple, keep it short, and keep it focused. »

Jan 31, 2012 | William Levins | Comments

Amusing 5 year old’s impressions of brands

Designer Adam Ladd recorded his 5 year old daughter's impressions of famous brand icons. »

Jan 11, 2012 | Lacey Ackerman | Comments

Universal Studios celebrates 100 years

To celebrate, the universal logo has been given a face-lift. »

Dec 04, 2011 | Casey Knox | Comments

It’s All About Protecting the Brand

It's hard work to create an identifiable brand sometimes it's even harder to protect that brand. »

Oct 27, 2011 | William Levins | Comments

A website about corporate identities

Sometimes it's necessary to either research a client's corporate identity or to find the exact colors of their logo for a project. Or perhaps you're simply curious about what agency created the identity. Now there's a site to answer your questions. »

Sep 07, 2011 | William Levins | Comments

100 Years of Fashion Commerical - it’s awesome

This commercial is making the rounds of blogs, and with good reason it's well done in every manner. 100 years of East London style in 100 seconds. Sept 13th 1911 - Sept 13th 2011. »

Aug 22, 2011 | Lacey Ackerman | 1 Comments

Kim Kardashian sues Old Navy, protecting the rights to her appearance

Old Navy was in for a shock when Kim Kardashian decided to file a lawsuit against the company for using a model who has a striking resemblance to the reality TV star. »