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Jun 30, 2009 | Casey Knox | 0 Comments

The general public gets a lesson in how good design sells

I was watching TV the other night when I came across a show called The Unsellables. The show's premise is to take homes that have been on the market and wonít sell, give them a fresh new look, and BAM! »

Jun 19, 2009 | Christina Smith | 0 Comments

Roost Redesign… Yay or Nay?

As I mentioned in previous post, Iím very fond of looking at houses. I could search real estate sites for hours everyday and never get bored. If I werenít a graphic designer, Iíd seriously consider becoming a real estate agent. »

Jun 13, 2009 | William Levins | 0 Comments

Gatorade’s Rebranding: the good, the bad, the not-so-ugly

Gatorade’s Rebranding: the good, the bad, the not-so-ugly
While I'm a fan of Gatorade's new edgier positioning, which should help it recapture or retain market share among a younger audience, I believe the seeming abandonment of the Gatorade brand name is a mistake. »

May 21, 2009 | Christina Smith | 0 Comments

Snapple Rebranded!

Did I hear right? Snapple rebranded? Thatís right! The new labels reached shelves in New York City in March. Now the public has reacted. Gone is the rough textured glass, the dated, slanted logo and cluttered background design. »

May 04, 2009 | Casey Knox | 1 Comments

Play With Your Type

Playing with your type isnít like playing with your food. It's something that should be done, absolutely. »

Apr 30, 2009 | William Levins | 1 Comments

Graphic Design: The Rodney Dangerfield of Professional Services

Graphic design can have an enormous impact on a business. Design controls perception, influences consumer purchasing, and can be the difference between success and failure. So why do designers get no respect? »

Apr 16, 2009 | Christina Smith | 0 Comments

What Makes A Great Logo

What makes a great logo? One of the most important factors in creating a logo is to make it simple and memorable. In addition, it has to work without color. Shape and form are critical when designing a logo. »

Apr 11, 2009 | William Levins | 0 Comments

Branding can reduce marketing and design costs

Branding can reduce marketing and design costs
Good branding is flexible enough to accommodate creativity without sacrificing brand recognition. Moreover, when done well, branding helps creativity by focusing thought on messaging and results rather than spending budget on the graphic design. »

Apr 04, 2009 | Christina Smith | 0 Comments

Obamamania & Successful Branding Strategies

Effective branding is an extremely important aspect in creating a successful company. However, nowadays, branding is not only seen as a benefit to a companyís advancement, it is seen in almost everything successful marketing campaign today. »

Apr 03, 2009 | William Levins | 0 Comments

Tropicana sales plummet after rebranding

Tropicana sales plummet after rebranding
Another example of the importance of design. Tropicana rebranded, it was awful, its sales tanked. Good design can increase sales. Bad design can harm sales. The sales figures explain why Tropicana quickly agreed to an about face on their design. »

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