I’ll admit, I’ve been handling a lot of our online work recently. So when I had the opportunity to jump back into print design I was delighted. My first project was a series of ads for a client. I started my process like I normally do; I grabbed the target publications and researched competitors, etc. »

That’s a seemingly simple question we’re asked all the time when working with clients who’ve developed a new product. But it’s not always easily answered. Though most of the time, the eventual answer is yes, you’ll probably need a box. »

If you’re investing in building a company and you’re developing a product make sure one of your first steps is to trademark your product name. Do this before you start on branding, packaging, or any marketing. »

The purpose of a press check is simply to make sure that the printing is done up to expectations. Things can happen in the process between your files and the job setup to the printer. The press check simply lends eyes from someone who is intimate with the project – they may notice something someone else would not. It also affords you the hands-on ability to ensure a quality outcome for your client. »

So you have taken the advice from our blog Does Your Business Need A Brochure? and have decided to create a brochure for your company. Now what?  »

As the year closes out and we look back the one most defining design trend, all around, is flat design. So much so, I have no problem deeming 2013 as the year of flat. From websites, to print, to reworking of corporate identities, flat design has taken over. »

As they’ve done for the past decade, Pantone’s color experts have designated a signature color for the upcoming year, 2014. This year it’s a soft, subtle purple that’s a combination of fuchsia, purple, and pink. »

Recognizing at what stage of the purchase decision your prospect is and what type of marketing materials matches their interest level is easier than expected. You can break down the process into five stages starting from a curious prospect through purchase to ongoing customer management. »

There are a lot of factors to consider when selecting a design or marketing firm. Choosing wisely can lead to greater success while making a poor choice may lead to disaster or at least wasted marketing dollars. So it’s critical to choose a design / marketing partner that can help your business grow. So what are some of the factors to consider? »

In order to understand how to prepare your files for output at a printer, you first need to understand the complications that arise when trying to convert a digital file into a printed piece. There are many applications on your computer you can use to create something that looks great on screen. But once you take it off screen and try and translate it into a working printed piece, that’s where the trouble arises. There are many reasons for this. Whether you are simply printing to your desktop printer, or having it professionally printed, there will be complications in the translation from digital to material. »