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Oct 27, 2015 | William Levins | 0 Comments

Here’s what to do when you’re starting from scratch on social media

Here’s what to do when you’re starting from scratch on social media
Perhaps you’re new to social media – or maybe your social profiles and pages have been neglected. Don’t worry; you may be down, but you’re not out. Here are some simple steps to acquire your social legions. »

Oct 19, 2015 | Elaine Levins | 0 Comments

The good and the bad of “green” marketing

The good and the bad of “green” marketing
Like many Americans, I have made a conscious effort to be more responsible consumer. I’ve taken full advantage of our township’s single-stream recycling system, and find myself analyzing each piece of trash my household creates to search for something that can be recycled. I also try to research the companies I buy from, finding out how they produce their products, how they treat their employees, etc.  »

Oct 01, 2015 | Elaine Levins | 0 Comments

Improve your local visibility

Improve your local visibility
If you’re running a business with a local focus – restaurants, dental practices, law offices, and storage facilities are a few good examples – you should be focusing your efforts on marketing specifically within your geographic area. And keep in mind that the type of business you’re in will determine the size of the region you focus on: for example, someone may be willing to drive an hour to get to a great lawyer, but they’ll be unlikely to drive that far for pizza (even if it is THAT GOOD) »

Sep 17, 2015 | William Levins | 0 Comments

Should you outsource your marketing?

Should you outsource your marketing?
On the surface it seems like such a simple question. But scratch just underneath and you’ll discover the reality can be much more complicated. So let’s examine the question about handing off your marketing to someone other than yourself. »

Sep 10, 2015 | William Levins | 0 Comments

How much should a blog post cost to write?

How much should a blog post cost to write?
This is a loaded question, similar to 'how much should a house cost to build?' - it all depends. There’s an entire industry of freelancers and writing services that try to commoditize blog posts. Some charge by the post, or the total words, while others actually charge per word - with bumps for the quality of the writing. So it’s a difficult question to answer. »

Aug 08, 2015 | William Levins | 1 Comments

Is good design necessary for small business or startups?

Is good design necessary for small business or startups?
As a designer and marketer I’m a strong believer that good design and branding translates into better positioning in the market. While it’s not the absolute necessity for success, it is a higher priority then some give credit. Good design can offer a leg up on competition and help foster trust in a fledgling business or startup.  »

Jul 31, 2015 | William Levins | 0 Comments

Why branding is important for businesses big and small

Why branding is important for businesses big and small
In life – for people and businesses – first impressions are crucial. Studies repeatedly show people form positive or negative perceptions in mere milliseconds. So how your brand looks translates into how it’s perceived. Done well, your branding can give you a leg up; but done poorly and you’re doomed before you even start. »

Jul 27, 2015 | William Levins | 0 Comments

Add your content to your site first… then share it

Add your content to your site first… then share it
Social media is great. But far too often we encounter clients that use it as their primary distribution source for their content. And well, that’s not generally a good idea. You lose control of your own content and what’s worse, its existence is fleeting.  »

Jul 16, 2015 | William Levins | 0 Comments

Launching a company or a product… find your niche market first

Launching a company or a product… find your niche market first
Every entrepreneur has big dreams. It’s what motivates them to start a business. They want to make it big, to change the world, to get rich. Many do eventually. But if you talk to enough of them you’ll discover three commonalities. One; often their seemingly overnight success took years. Two; this wasn’t their first – in fact, they may have had others that failed. Three; success came when they found their niche market. »

Jul 10, 2015 | Elaine Levins | 0 Comments

Growing your business by keeping tabs on the competition

Growing your business by keeping tabs on the competition
Taking the time to pinpoint your competitors and get to know about them is a critical step in starting, and then growing, your business. Their successes can be an inspiration, and their failures an education. But you have to get to know them first. »

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