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Jul 02, 2015 | Elaine Levins | 1 Comments

Always be thinking of the next sale

Always be thinking of the next sale
When a customer needs something done in a rush, it’s not unheard of to charge a bit more. And when they need more resources than typically used, it’s reasonable that they would pay more for the service. But, simply put, it’s a bad idea to think you can get away with charging significantly more for a service (or a product) just because a consumer is desperate. Not only is it tacky, but it makes bad business sense. »

Jun 30, 2015 | William Levins | 0 Comments

Just because you can do marketing doesn’t mean you should do marketing

Just because you can do marketing doesn’t mean you should do marketing
I’ve always held the opinion that marketing is a mix of common sense, commitment to do it, and a smattering of gut instinct. Sure, measuring the returns on investment does require an understanding of analytics, tracking software, metrics, KPIs, etc. But what comes first is actually rolling up your sleeves and diving into marketing. But recently, I encountered a scenario that shook my “marketing is simple” philosophy.  »

Jun 25, 2015 | William Levins | 0 Comments

Growth hacking is really just creative low-cost marketing

Growth hacking is really just creative low-cost marketing
Growth hacking, a phrase coined by Sean Ellis in 2010, is tossed around frequently today. It’s usually associated with technology start-ups or small businesses that use cunning and low-cost strategies to acquire customers and sales, as opposed to spending heavily on traditional marketing tactics. User acquisition is generally the singular focus. But is this really something different and unique? Or is it just savvy targeted marketing on a low budget?  »

Jun 22, 2015 | Elaine Levins | 0 Comments

Six questions you should ask when hiring a marketing agency

Six questions you should ask when hiring a marketing agency
Hiring a marketing agency is an important step. You will be entrusting a large part of your business’s success to them. It has to be a good fit for them, and for you. »

Jun 05, 2015 | Elaine Levins | 1 Comments

Should Direct Mail be a part of your marketing strategy?

Should Direct Mail be a part of your marketing strategy?
Don’t listen to the naysayers: Direct Mail isn’t dead. It’s true that many are eschewing direct mail campaigns for less costly email campaigns and other forms of digital marketing, but direct mail still has its place – and you may be missing out. »

May 22, 2015 | Elaine Levins | 1 Comments

Creating Content: Go beyond the blog

Creating Content: Go beyond the blog
We are passionate about creating content. Much of the content we create for ourselves and our clients takes shape as blog posts: reviews, opinions, lists, how-tos, industry-related news, and general information. But content is not (and shouldn’t) be limited to the written word. There are several other ways to create content that may work well within your particular subject or industry. »

May 15, 2015 | William Levins | 0 Comments

Why attending industry functions and networking are important to your business

Why attending industry functions and networking are important to your business
​I’ll admit it, I don’t attend as many networking opportunities or industry events as I should, and it probably inhibits the growth of our business. Networking and business events are excellent opportunities to mingle, make new connections, and discover new trends while you share ideas with colleagues and new acquaintances.  »

May 14, 2015 | Elaine Levins | 0 Comments

How you can sell “better” than your competition

How you can sell “better” than your competition
Selling is tough. Making a sale takes a lot of time and effort – especially since you’re usually competing against someone else selling a similar (or possibly identical) product or service. So how do you stand out in a crowd – especially when you’re selling in a particularly crowded field? »

Apr 26, 2015 | William Levins | 0 Comments

Faster results can short circuit better results

Faster results can short circuit better results
In most industries, technology has shortened the turnaround time – and the creative field is no exception. But in a recent clickz.com article by Anji Ismail, he explains the future is already rapidly materializing. What was a week timeline is now 48 hours. And what was 48 hours is now 24 hours. To address this, big agencies are already distributing their work forces globally so creative teams can pass projects around the world – so the agency is always on.  »

Apr 21, 2015 | Elaine Levins | 0 Comments

Customer Acquisition vs. Client Retention

Customer Acquisition vs. Client Retention
Analysts estimate that acquiring a new customer costs anywhere between 6 to 7 times more than retaining an existing one. While it’s important to gain new customers, it’s even more crucial to keep the ones you already have. »

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