Oct 10, 2016 | William Levins | 0 Comments

Our newest addition is an eager young pup

Our newest addition is an eager young pup
​Our latest part-time employee, in charge of morale, is an eager young pup chomping at the bit at this opportunity. Welcome on-board Belle Angel Parsely Lorelei Levins. »

Aug 17, 2016 | William Levins | 0 Comments

Facebook to block ad blockers

Facebook to block ad blockers
​Facebook announced they're going to actively counteract ad blockers in their browser application. I fail to see how this is beneficial to its users. It seems the exact opposite of being helpful. »

Jul 08, 2016 | William Levins | 0 Comments

If your business isn’t growing you’re shrinking

If your business isn’t growing you’re shrinking
There’s no such thing as holding steady in business. Every business will lose customers regardless of how good your service or product is - it’s simply unavoidable. Lost customers, or churn, is natural and part of doing business. So plan for it, monitor it, and try to correct the issues that lead to it when possible. »

Jun 16, 2016 | Elaine Levins | 0 Comments

Elaine’s Mango Salsa

Elaine’s Mango Salsa
I’m not an amazing cook by any stretch of the imagination. But my talents do extend beyond marketing – and my mango salsa is evidence of this. »

May 12, 2016 | William Levins | 0 Comments

Is your email signature stupid and annoying?

Is your email signature stupid and annoying?
Before I delve too deeply, let me state clearly, I have a bit of a bias (maybe a hatred) of email signatures that include images. So this may be considered a bit of a rant. Also, so I'm clear, I'm not discussing email newsletters or email blasts - I'm talking about personal or corporate email signatures that most people include in their emails. »

Apr 19, 2016 | Elaine Levins | 0 Comments

A little rant about signage

A little rant about signage
Signs, signs… everywhere signs. I’ll admit I’m not crazy about signs. Most of them are poorly designed and they can become overwhelming. But signs are necessary for some things – I get that. »

Apr 04, 2016 | Elaine Levins | 0 Comments

Why isn’t your “call to action” getting much action?

Why isn’t your “call to action” getting much action?
Every good piece of marketing has it – a call to action. Whether it’s a clickable button on your website or a good old-fashioned phone number on your direct mail piece, marketing is pretty much useless if it doesn’t encourage a response/action. So, why isn’t your “call to action” motivating your clients and prospects to act? »

Feb 29, 2016 | William Levins | 1 Comments

Nobody will buy what they don’t know you’re selling

Nobody will buy what they don’t know you’re selling
Marketing, advertising, public relations, social media, selling - they’re all important to your overall success. I’m sorry to say, the better mouse trap isn’t going to succeed by simply being better. It’s a fact new entrepreneurs often grapple with during their start-up. »

Nov 25, 2015 | Elaine Levins | 0 Comments

Make your office healthier

Make your office healthier
A healthier workplace almost always leads to a healthier bottom line. »

Oct 13, 2015 | William Levins | 0 Comments

Your profile picture is important - make it a good one; avoid the selfies

Your profile picture is important - make it a good one; avoid the selfies
If you’re using social media for business, job hunting, or simply in a professional manner, then having a decent profile picture is important. Far too often I see strange or badly done photos. And while I’d like to say I’m immune to judging folks by their profile picture, sadly I can not. And I’m confident I’m not alone. »

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