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Sep 21, 2015 | Elaine Levins | 1 Comments

When customer service fails via email, it often “goes social”

When customer service fails via email, it often “goes social”
Just as businesses should address complaints before those complaints escalate to social media fodder, so should customers allow companies to address problems face-to-face or via email before spreading complaints via social media. »

Sep 20, 2015 | William Levins | 0 Comments

Keep control of your domain, site, online identities, and log-ins

Keep control of your domain, site, online identities, and log-ins
Far too regularly, here’s how things go when we start-up with a new client. Everyone is excited to get started… so we ask for access to their site, their social media, their hosting, or all of the above - depending on what we’ll be doing. Sadly, the typical reply, “let me track that down.”  »

Sep 03, 2015 | Elaine Levins | 0 Comments

Social media: professional vs. personal

Social media: professional vs. personal
Stories abound about people losing their jobs because of stupid comments they made on their social media profiles. Opinions vary on whether or not a company can hold someone responsible for something they say on their personal social media accounts, but regardless what your opinion is, there are things everyone should think about before posting anything online. »

Aug 28, 2015 | Elaine Levins | 1 Comments

Is there any “good way” to advertise to children?

Is there any “good way” to advertise to children?
I’ll start this blog by giving my answer to this question, which is an emphatic “NO!” In my (humble) opinion, there is no good way to advertise to children because I think that the concept of marketing to kids is a bad one in general. »

Aug 20, 2015 | William Levins | 0 Comments

The vanishing gray hairs in advertising may be due to dollars and sense?

The vanishing gray hairs in advertising may be due to dollars and sense?
I noticed early in my ad career that outside the owner’s offices there were very few older individuals in the agency business. But being young I never dwelt on it. But here I am 20+ years into my career and I notice the opposite - everyone is so young? »

Aug 17, 2015 | Elaine Levins | 0 Comments

Avoid clickbait and sharebait: Write good content that matters

Avoid clickbait and sharebait: Write good content that matters
It seems we spend more and more of our time online. Many of us even have careers that depend on online activities: social media, online shopping, etc. And with the vast majority of content that exists on the world wide web, it’s not surprising some of the lengths people (and even large news organizations) will go to in order to get you to click through. »

Jul 31, 2015 | William Levins | 0 Comments

Why branding is important for businesses big and small

Why branding is important for businesses big and small
In life – for people and businesses – first impressions are crucial. Studies repeatedly show people form positive or negative perceptions in mere milliseconds. So how your brand looks translates into how it’s perceived. Done well, your branding can give you a leg up; but done poorly and you’re doomed before you even start. »

Jul 28, 2015 | Elaine Levins | 0 Comments

Nurturing your small business

Nurturing your small business
I love small businesses. Talk to any small business owner about their product or service, and you’ll see how passionate they are. Many of them aren’t even in it to “make millions,” but simply to earn a comfortable living doing what they love. Most small business owners take good care of their employees, even when they aren’t exactly “striking it rich” themselves. »

Jun 22, 2015 | Elaine Levins | 0 Comments

Six questions you should ask when hiring a marketing agency

Six questions you should ask when hiring a marketing agency
Hiring a marketing agency is an important step. You will be entrusting a large part of your business’s success to them. It has to be a good fit for them, and for you. »

May 07, 2015 | Elaine Levins | 1 Comments

Save cursive handwriting

Save cursive handwriting
The irony is not lost on me, as I sit here at my desk typing this blog entry as a pages document, that I am going to lament the lost art of cursive – or handwriting in general. »

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