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Apr 28, 2015 | Elaine Levins | 0 Comments

Growing your business the right way

Growing your business the right way
Every business owner wants their business to grow – that’s a given. But there’s a right way to grow your business, and there’s a wrong way.  »

Apr 21, 2015 | Elaine Levins | 0 Comments

Customer Acquisition vs. Client Retention

Customer Acquisition vs. Client Retention
Analysts estimate that acquiring a new customer costs anywhere between 6 to 7 times more than retaining an existing one. While it’s important to gain new customers, it’s even more crucial to keep the ones you already have. »

Apr 17, 2015 | William Levins | 0 Comments

Marketing is like building a house; start with a good foundation

Marketing is like building a house; start with a good foundation
Good marketing is built upon a strong foundation. A belief in your product or service. A desire to build something durable and lasting. And of course, the motivation to make a profit.  »

Mar 25, 2015 | Elaine Levins | 0 Comments

Poor service can negate even the best marketing efforts

Poor service can negate even the best marketing efforts
Anyone who has ever sold anything will tell you that it’s not easy to get your name out there, let alone to get somebody to come to you and actually buy something. When someone actually interacts with your business – whether it is through a purchase, or even an inquiry – your every effort should be to make sure that person gets the best possible service. »

Feb 03, 2015 | Elaine Levins | 2 Comments

Should I make my product available for Private Label?

Should I make my product available for Private Label?
It can be exciting to be contacted by a company that thinks highly enough of your product to consider adding it to their own line of products. After all, no established company wants to risk putting their name on something that will tarnish their brand. If faced with this prospect, there are several questions you have to ask yourself. »

Dec 30, 2014 | Casey Vitale | 0 Comments

Design Trends of 2014

Design Trends of 2014
As we say goodbye to 2014, it's time to look back and reflect on how design has trended this past year. In 2013 we saw a year full of basic flat design. While flat design was still used quite a bit in 2014, we’ve started to see some other trends expanding upon that back-to-basics movement. »

Dec 13, 2014 | William Levins | 0 Comments

Prepare for next year by getting your marketing house in order

Prepare for next year by getting your marketing house in order
As another year draws to a close, hopefully you’re looking back on 365 days of success. Regardless, if they’re better or worse, now is the perfect time to get ready for the new year - even if time is tight.  »

Dec 03, 2014 | William Levins | 0 Comments

Grow your email list or you’re doomed

Grow your email list or you’re doomed
Almost universally, the single most cost-effective method of increasing your sales is email marketing. If someone has provided their email then they’ve already demonstrated they’re interested in your company or product. So why wouldn’t you connect with them via email? »

Dec 02, 2014 | Casey Vitale | 1 Comments

Pantone Spring Fashion Colors For 2015

Pantone Spring Fashion Colors For 2015
The Pantone color of the year for 2015 has not yet been announced but Pantone releases more then just that for color inspiration. Pantone also releases Fashion Color Reports. Pantone consults some of the worlds top designers to see what is inspiring them for the upcoming seasons. »

Dec 01, 2014 | Elaine Levins | 0 Comments

The importance of customer reviews

The importance of customer reviews
Positive customer reviews, testimonials, and referrals are tremendously valuable for any business. While reviews on sites such as Yelp are being seen more and more as unreliable, product reviews on retail sites are taken by many consumers to be almost as reliable as a personal recommendation from someone they know. »

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