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Mar 31, 2015 | William Levins | 0 Comments

Does your product need warning labels?

Does your product need warning labels?
Products are often regulated and require specific information or warning labels depending on Federal, State, or local laws. Of course, always consult an attorney for definitive answers, but evaluation of existing products can often illuminate the requirements. »

Mar 12, 2015 | William Levins | 0 Comments

Good design will help you sell more

Good design will help you sell more
That may read like a self-serving bit of advice, but it’s actually simply a retailing axiom. If your product packaging, ecommerce website, or retail store is attractive there’s a very good chance you’ll be more successful. »

Mar 05, 2015 | William Levins | 0 Comments

What’s your go-to-market strategy for your new product?

What’s your go-to-market strategy for your new product?
Launching a new product, whether it’s your first or hundredth, requires you plan how you’re going to sell your product. You’ve got three basic selling channels: direct to consumer, through retailers, and via distribution. Each has it’s pros and cons.  »

Feb 20, 2015 | William Levins | 1 Comments

Margin versus Markup

Margin versus Markup
​The terms "margin" and "markup" are often used interchangeably, and I’ll admit, I’ve even erred in their use from time to time. But they’re distinctly different figures that any new entrepreneur needs to understand when pricing their product or service. So let’s dive in. »

Feb 03, 2015 | Elaine Levins | 2 Comments

Should I make my product available for Private Label?

Should I make my product available for Private Label?
It can be exciting to be contacted by a company that thinks highly enough of your product to consider adding it to their own line of products. After all, no established company wants to risk putting their name on something that will tarnish their brand. If faced with this prospect, there are several questions you have to ask yourself. »

Jan 29, 2015 | William Levins | 0 Comments

What to do when you’re adding a product to your product line

What to do when you’re adding a product to your product line
​Line extension or the addition of a completely new but related product to your product mix is a common occurrence. But it’s something you want to plan for and manage well so you get the most bang for your bucks. »

Jan 16, 2015 | William Levins | 0 Comments

Don’t expect your marketing agency to do sales for you

Don’t expect your marketing agency to do sales for you
A marketing and advertising agency is part of your overall business team but don’t expect them to handle sales for you. That’s a task either your sales team or you (as the business owner) should take charge of and be responsible for. The agency is meant to improve your inbound leads, shorten the sales cycle, or to build your brand and drive potential buyers to you. But ultimately, making the sale becomes your responsibility. »

Jan 09, 2015 | William Levins | 0 Comments

All ecommerce solutions have pros and cons

All ecommerce solutions have pros and cons
Whether you’re implementing a locally hosted solution or using a SaS based shopping cart, there are always pros and cons. Ecommerce can be simple, but as your business grows the complexity of integrating services into your shopping cart can grow with it.  »

Nov 21, 2014 | William Levins | 0 Comments

Is your marketing better today than it was last year?

Is your marketing better today than it was last year?
As we meet with clients for end-of-year review sessions and to continue planning initiatives for next year, we’re both forced to reflect on how well we’ve done. Have we reached our goals? Are things improved? »

Nov 13, 2014 | William Levins | 0 Comments

The future of marketing: be truthful and be interesting

The future of marketing: be truthful and be interesting
Marketing has always been about making things interesting - to pique the curiosity; to foster desire; or to cajole coveting. But sadly, at some point marketing was corrupted by hucksters selling underwhelming crap to under informed consumers. But then things changed and consumers became connected and crap was instantly outed as crap - leaving the hucksters pining for the good ol’ days. »

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