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Nov 07, 2014 | William Levins | 0 Comments

What happens when your marketing is successful?

What happens when your marketing is successful?
One of the challenges we encounter is overly-ambitious marketing goals. Some that are so fantastic, if they actually came to fruition they’d probably ruin the business. It’s why we often ask, "how will you handle success?" »

Oct 17, 2014 | William Levins | 0 Comments

​How marketing automation is transforming the agency client relationship

​How marketing automation is transforming the agency client relationship
The pace of change for businesses is accelerating, and as a result they’re demanding more and more out of their marketing and design agencies. For better or worse, marketing departments and agencies are now forced to justify nearly all activities in quantifiable and measurable ways - usually as direct ROI figures. It’s no longer enough to simply create good creative. You now have to also measure its reach, effectiveness, and track its direct effect on sales. »

Oct 10, 2014 | William Levins | 0 Comments

Selling to your first big retailer or distributor is not the game-winning touchdown you might think

Selling to your first big retailer or distributor is not the game-winning touchdown you might think
Again and again we talk with entrepreneurs that are overly excited at landing their first big retail or distributor sale. They’ve struggled and worked for so long, they feel this is their magic moment, the tipping point - they’ve made it. We always feel bad when we have to talk them down.  »

Sep 30, 2014 | William Levins | 0 Comments

​If you’ve got a website, you should be advertising online too

​If you’ve got a website, you should be advertising online too
Large and small businesses spend billions annually to find new customers and to increase sales. But many small business owners are resistant to spending money on online advertising. Whether it’s concern over budgeting, confusion, or simply fear, not advertising online is often a huge missed opportunity. »

Sep 29, 2014 | Elaine Levins | 2 Comments

The ethics of advertising to children

The ethics of advertising to children
Before I had a child, I never really noticed the sheer volume of advertising and marketing directed toward kids. Not toward their parents; to the kids themselves. Of course, every once in a while I would comment on a commercial that seemed age-inappropriate or grating, but it never occurred to me that children were marketed to as much as they are. »

Sep 11, 2014 | William Levins | 0 Comments

Marketing Automation: the secret weapon for small business

Marketing Automation: the secret weapon for small business
Big companies have big marketing departments and budgets. But small business owners have to wear multiple hats, and that often means running the business overshadows marketing your business. But with marketing automation, even the smallest of businesses can prosper - even when the owner is sleeping.  »

Aug 22, 2014 | William Levins | 0 Comments

Howard Moskowitz vs Barry Schwartz or The Happiness of Choice vs the Paradox of Choice

Howard Moskowitz vs Barry Schwartz or The Happiness of Choice vs the Paradox of Choice
An interesting debate sprang up in our office recently related to Oreo cookies. Apparently they’ve debuted a cookie dough Oreo in addition to their already growing variety: chocolate, berry, lemon, mint, marshmallow crispy, peanut butter, birthday cake, etc. And the discussion quickly veered into how many choices are necessary? »

Aug 08, 2014 | William Levins | 0 Comments

How to brag about your business the right way

How to brag about your business the right way
Credibility is tough to establish online. You can say you’re great. Others can say how great you are too. But if it’s not handled well, it’ll simply seem boastful – or worse, insincere. So how do you brag about your accomplishments believably? »

Jul 23, 2014 | William Levins | 0 Comments

I am my own worst nightmare (as an advertiser)

I am my own worst nightmare (as an advertiser)
I’m a cord cutter. I run ad blockers in my browsers. The news I do read is usually on my iPhone or iPad - in reader mode or via reddit where ads are stripped away. As an advertising professional I should feel ashamed - but I don’t.  »

Jul 15, 2014 | William Levins | 0 Comments

How to maximize your trade show success

How to maximize your trade show success
So you’re exhibiting at a trade show... now what? Exhibiting at a trade show can be an expensive gamble for start-ups – or established businesses. There’s the cost of the show itself, travel, lodging, time, and an assortment of charges. So be smart, and maximize your results.  »

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We're not a good fit for everyone... but that's OK.

We work with large and small companies, but sometimes budgets, schedules, or differences get in the way. There's always the next one.

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We produce results quickly and long-term.

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