Jun 13, 2009 | William Levins | Comments

Gatorade’s Rebranding: the good, the bad, the not-so-ugly

Gatorade’s Rebranding: the good, the bad, the not-so-ugly
While I'm a fan of Gatorade's new edgier positioning, which should help it recapture or retain market share among a younger audience, I believe the seeming abandonment of the Gatorade brand name is a mistake. »

May 21, 2009 | Casey Knox | Comments

Printing, Printers, & Production

Printing, Printers, & Production
I was thinking about my design process and came to realize that not only do you, think of target markets, identity, the message you wish to get across, and how to present it creatively and artistically but you also need to think about the end production »

May 21, 2009 | Christina Smith | Comments

Snapple Rebranded!

Did I hear right? Snapple rebranded? Thatís right! The new labels reached shelves in New York City in March. Now the public has reacted. Gone is the rough textured glass, the dated, slanted logo and cluttered background design. »

Mar 10, 2009 | William Levins | Comments

Steady Marketing or Media Blitz - Which is Better?

Steady Marketing or Media Blitz - Which is Better?
Recently, while discussing marketing with a colleague, we got into an argument. He suggested media blitzes were more effective than continual, steady-paced, marketing plans. I disagreed, we argued, and so a blog post was born. »

Mar 06, 2009 | William Levins | Comments

The economy sucks….so what?

The economy sucks….so what?
Sure, the economy is bad. Really bad. But business must continue. People still need things - they still want things - and they still will buy things. The smart companies don't recoil and hope for the best, they adapt! So what are you doing? »


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