Nov 25, 2015 | Elaine Levins | 0 Comments

Make your office healthier

Make your office healthier
A healthier workplace almost always leads to a healthier bottom line. »

Jun 19, 2014 | William Levins | 0 Comments

Google’s search is tantamount to a “utility” for most businesses.

Google’s search is tantamount to a “utility” for most businesses.
As a user, I enjoy every action that Google takes to eradicate poor results from search results. However, as a marketer and business owner, the mysterious updates, hidden penalties, and unbelievable power they wield online is both scary and bewildering. And while they have competitors, for most of the world when it comes to search, the competition is a very distant second at best. »

Apr 25, 2014 | William Levins | 0 Comments

Is your website on life support? The seven signs…

Is your website on life support? The seven signs…
In a previous post “How frequently should you update your website design?” I discussed typical time-frames for site relevance, and when redesigns are necessary. But it seems some folks still don’t recognize when it’s necessary to pull the plug on their current website. So here are seven signs it’s time to let your current site pass away. »

Apr 15, 2014 | William Levins | 3 Comments

Full blog posts versus excerpt/summaries - which is better?

Full blog posts versus excerpt/summaries - which is better?
I stumbled into an interesting conversation today. My colleagues were discussing a hot topic blog post. Not that unusual, but then one of them quipped that they “very much dislike blogs that display full posts on their blog home page.” The comment echoed my personal opinion but also piqued my interest. I became curious. Do full posts or excerpts offer any tangible benefits? »

Jan 11, 2014 | William Levins | 0 Comments

The days of easy SEO, Social Media, and Content Marketing are over

The days of easy SEO, Social Media, and Content Marketing are over
The online world changes daily. What’s needed to find success today is vastly different than it was a year ago, let alone five or ten years ago. Options and challenges now abound and the internet just keeps growing - so to be found isn’t as easy as it once was. Sorry, but it’s the ugly truth. »

Nov 15, 2013 | William Levins | 0 Comments

A practical 8 step guide / check list for launching your newly redesigned website

A practical 8 step guide / check list for launching your newly redesigned website
Search "website launch checklist" and you’ll find plenty of good advice online. But there’s less if you’re looking for real-world advice on what to consider when you’re relaunching a redesigned website. Pitfalls and “gotcha”s abound, and many can significantly impact your natural search engine listings. »

Oct 19, 2013 | William Levins | 0 Comments

If you’re blogging for business but getting little in return, don’t give up.

If you’re blogging for business but getting little in return, don’t give up.
Regular readers of our blog know that we fervently support and recommend a businesses blog, and blog regularly. With recent upgrades to Google’s algorithms it’s even more important. But regular blogging can lead to depression and apathy since results and returns aren’t always immediate. »

Sep 13, 2013 | William Levins | 0 Comments

Home page sliders are a design and content crutch

Home page sliders are a design and content crutch
I’ll admit it – we use home page sliders a lot. It’s a habit we’re trying to break ourselves of and our clients too. We even have sliders on our site now (**gulp**) which we hope to change in the near future. Why? Well it’s a lazy man’s solution and, in fact, research shows sliders actually harm SEO and degrade your user experience. »

Aug 23, 2013 | William Levins | 0 Comments

If you’re going to blog for your business - keep at it

If you’re going to blog for your business - keep at it
We’re ardent supporters of starting and maintaining a blog on virtually every business website. There are many reasons for this which we’ve covered previously: thought leadership, content marketing, pre and follow-up sales support, etc. »

Jul 17, 2013 | William Levins | 0 Comments

Which is better - SEO-focused or consumer-friendly website copy?

Which is better - SEO-focused or consumer-friendly website copy?
Yes, search engine optimization is important. There’s a never-ending battle to maintain or climb in the natural listings on Google and the other search engines. It requires a constantly evolving strategy since Google changes the rules every few months. However, too often companies focus too heavily on optimizing for search spiders at the expense of their human visitors. »

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