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Mar 18, 2013 | William Levins | 0 Comments

Funny how social media is the big thing but the content generally originates else where.

Funny how social media is the big thing but the content generally originates else where.
Funny how social media is the big thing, but the content being shared more often than not originates on someone's blog, YouTube channel, or website. Sure, some folks create “content” directly on Facebook or Linkedin or Tumblr. But if you scan your social profiles - you’ll find more than likely, they’re sharing content from some place else. Especially if you’re using Twitter - it’s tough to create original content in 140 characters or less.  »

Feb 15, 2013 | William Levins | 0 Comments

Personal name domains - i.e. controlling your own brand

Personal name domains - i.e. controlling your own brand
In today’s socially connected digital world - one of the things young people should be controlling and cultivating is their own personal brand. Sadly, many twenty-somethings will learn the lesson too late; after having loaded Facebook, Twitter, Tumblr or other outlets with typical teenage and college hi-jinks. Once something is placed online, it’s virtually eternal. Yes, you can attempt to scrub and purge things - but they’ll have a funny way of popping up again and again. »

Jan 24, 2013 | William Levins | 0 Comments

Should you show dates on your blog posts?

Should you show dates on your blog posts?
A while back I stumbled upon a blog or an article that talked about long-tail searches and how displayed dates could effect readership. My overall take away from it was to not put dates on your blog (or article) posts. »

Mar 06, 2012 | William Levins | 0 Comments

Dollarshaveclub.com viral video

Dollarshaveclub.com viral video
Dollarshaveclub.com launches with a funny, sure-to-be, viral video. And the offer is pretty good too. »

Jan 30, 2010 | William Levins | 0 Comments

SEO dashes versus underscores: sometimes you learn things you would rather not know

URL rewriting takes variable-based URLs (e.g., www.domain.com?id=3) and converts them to human text-based URLs (e.g., www.domain.com/hello-world.html). It helps SEO and it makes a page easier to reference. The debate: which to use, underscores or dashes? »

Mar 08, 2009 | William Levins | 0 Comments

Web designers and developers should incorporate SEO fundamentals

Web designers and developers should incorporate SEO fundamentals
If you hire a web designer or developer and they don't address the basics of search engine optimization (SEO) as part of the web design project...find yourself another web company. SEO should be part of the web design, not an afterthought. »

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