Oct 26, 2016 | William Levins | 0 Comments

Poor mobile experience is definitely affecting your conversions

Poor mobile experience is definitely affecting your conversions
​A recent report by comScore indicates we’re well past the mobile vs desktop tipping point - today more internet interactions take place on mobile devices. Every statistic points to mobile’s edge and rapidly approaching dominance. So it goes without saying, if your site performs poorly on mobile you’re losing conversions. »

Jul 08, 2016 | William Levins | 0 Comments

If your business isn’t growing you’re shrinking

If your business isn’t growing you’re shrinking
There’s no such thing as holding steady in business. Every business will lose customers regardless of how good your service or product is - it’s simply unavoidable. Lost customers, or churn, is natural and part of doing business. So plan for it, monitor it, and try to correct the issues that lead to it when possible. »

Jun 29, 2016 | William Levins | 0 Comments

Facebook is at it again - changing their newsfeed to favor friends & family over publishers

Facebook is at it again - changing their newsfeed to favor friends & family over publishers
​Facebook is continually tweaking their algorithms to improve their service. But the changes presented as a way to improve their user experience are generally unfavorable for the publishers they’ve courted aggressively. And under the surface the users also lose out. »

Jun 08, 2016 | William Levins | 0 Comments

Don’t market against human nature

Don’t market against human nature
​In Monty Python’s “The Meaning of Life” there’s a scene were a woman is having a baby. She’s surrounded by doctors and machines that go “ping” when she finally asks, “what should I do doctor?” To which the doc replies, “nothing, you’re not qualified.” It’s ironic and humorous... but poignant to my topic. Just because you’re a human doesn’t mean you’re an expert on human nature. In fact, most of us are rather lousy at understanding or recognizing what motivates us. We’re just not qualified. »

May 24, 2016 | William Levins | 0 Comments

Business blogging is an investment

Business blogging is an investment
Large and small business owners want results - fast results. When they spend a dollar on “marketing or advertising” they want to see an immediate return on that investment. But with blogging for your business, you have to consider it an investment that won’t pay dividends immediately - but will garner rich rewards as it matures. »

May 12, 2016 | William Levins | 0 Comments

Is your email signature stupid and annoying?

Is your email signature stupid and annoying?
Before I delve too deeply, let me state clearly, I have a bit of a bias (maybe a hatred) of email signatures that include images. So this may be considered a bit of a rant. Also, so I'm clear, I'm not discussing email newsletters or email blasts - I'm talking about personal or corporate email signatures that most people include in their emails. »

Mar 16, 2016 | William Levins | 0 Comments

Designers know things - such as the difference between CMYK and Spot color

Designers know things - such as the difference between CMYK and Spot color
While stock art, stock layouts, templates, and impressively good starter layouts in consumer applications have sped along the democratization of design, I was recently reminded, as a designer, I still have some special knowledge and experience. I’m not pompous, I’m merely acknowledging that, as a professional, I have specific knowledge within my field and industry. »

Jan 26, 2016 | Elaine Levins | 0 Comments

Does your business need a website?

Does your business need a website?
According to a recent study, approximately 46% of small businesses in the United States don’t have a website – if you don't have one, you are hurting your business. »

Jan 14, 2016 | William Levins | 0 Comments

Three frequent marketing problems all small businesses face and how to fix them

Three frequent marketing problems all small businesses face and how to fix them
​Small businesses come in all shapes and sizes. But regardless if they’re manufacturing a product, selling a service, or doing a little of both - most face similar problems, especially when it comes to marketing. Here are three problems we see commonly, along with possible solutions. »

Jan 07, 2016 | William Levins | 0 Comments

Should a business have an 800 number today?

Should a business have an 800 number today?
Recently, when talking with a prospect starting a new business, they asked if they should invest in an 800 number. My quick answer, yes – unless you’re strictly serving your local community, an 800 number is an excellent option. It’s even better if you can customize it so it forms a catchy “tag line” such as 1-800-FLOWERS or similar. »

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