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Dec 29, 2015 | William Levins | 0 Comments

The benefits of building a relationship with your designer

The benefits of building a relationship with your designer
When you’re starting a business or launching a project finding the right partners can be critical to your success. You’ll carefully select business partners, manufacturing partners, suppliers, and even sales partners. But all too frequently the graphic design partner isn’t a partner at all. Instead, some fledgling companies outsource their branding and marketing to the lowest bidders - or worse, end up using crowd sourced providers or cycle through dozens of designers. »

Dec 21, 2015 | William Levins | 0 Comments

What flavor is your business?

What flavor is your business?
Are you a plain vanilla type business? Or are you chocolate? Or something more muddled like Neapolitan? It might seem strange to conceive of your business having a flavor… but it can help you visualize or mentally taste how you stack up against the competition. »

Dec 02, 2015 | Elaine Levins | 0 Comments

Engaging with Influencers is a critical part of any marketing plan

Engaging with Influencers is a critical part of any marketing plan
Social media influencers are individuals (usually bloggers or online “celebrities”) who have the power to shape the purchasing habits of their audience. We all know how well “word of mouth” marketing can work for (or, in unfortunate cases, against) a brand. And while we typically think positive word of mouth marketing can only come from someone we know personally, industry-specific authority figures have become an important part of building a successful brand. »

Nov 20, 2015 | William Levins | 1 Comments

Figure out your customer’s number one problem and then solve it

Figure out your customer’s number one problem and then solve it
Really, there’s not much to add to that single statement. Sales and marketing comes down to that single thought. Solve your customer’s problem. Where things go askew is when your prospect fails to recognize they have a problem you can solve, or when your solution isn’t a perfect fit. »

Oct 27, 2015 | William Levins | 0 Comments

Here’s what to do when you’re starting from scratch on social media

Here’s what to do when you’re starting from scratch on social media
Perhaps you’re new to social media – or maybe your social profiles and pages have been neglected. Don’t worry; you may be down, but you’re not out. Here are some simple steps to acquire your social legions. »

Oct 13, 2015 | William Levins | 0 Comments

Your profile picture is important - make it a good one; avoid the selfies

Your profile picture is important - make it a good one; avoid the selfies
If you’re using social media for business, job hunting, or simply in a professional manner, then having a decent profile picture is important. Far too often I see strange or badly done photos. And while I’d like to say I’m immune to judging folks by their profile picture, sadly I can not. And I’m confident I’m not alone. »

Oct 01, 2015 | Elaine Levins | 0 Comments

Improve your local visibility

Improve your local visibility
If you’re running a business with a local focus – restaurants, dental practices, law offices, and storage facilities are a few good examples – you should be focusing your efforts on marketing specifically within your geographic area. And keep in mind that the type of business you’re in will determine the size of the region you focus on: for example, someone may be willing to drive an hour to get to a great lawyer, but they’ll be unlikely to drive that far for pizza (even if it is THAT GOOD) »

Sep 20, 2015 | William Levins | 0 Comments

Keep control of your domain, site, online identities, and log-ins

Keep control of your domain, site, online identities, and log-ins
Far too regularly, here’s how things go when we start-up with a new client. Everyone is excited to get started… so we ask for access to their site, their social media, their hosting, or all of the above - depending on what we’ll be doing. Sadly, the typical reply, “let me track that down.”  »

Sep 17, 2015 | William Levins | 0 Comments

Should you outsource your marketing?

Should you outsource your marketing?
On the surface it seems like such a simple question. But scratch just underneath and you’ll discover the reality can be much more complicated. So let’s examine the question about handing off your marketing to someone other than yourself. »

Sep 10, 2015 | William Levins | 0 Comments

How much should a blog post cost to write?

How much should a blog post cost to write?
This is a loaded question, similar to 'how much should a house cost to build?' - it all depends. There’s an entire industry of freelancers and writing services that try to commoditize blog posts. Some charge by the post, or the total words, while others actually charge per word - with bumps for the quality of the writing. So it’s a difficult question to answer. »

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