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Aug 17, 2015 | Elaine Levins | 0 Comments

Avoid clickbait and sharebait: Write good content that matters

Avoid clickbait and sharebait: Write good content that matters
It seems we spend more and more of our time online. Many of us even have careers that depend on online activities: social media, online shopping, etc. And with the vast majority of content that exists on the world wide web, it’s not surprising some of the lengths people (and even large news organizations) will go to in order to get you to click through. »

Jul 27, 2015 | William Levins | 0 Comments

Add your content to your site first… then share it

Add your content to your site first… then share it
Social media is great. But far too often we encounter clients that use it as their primary distribution source for their content. And well, that’s not generally a good idea. You lose control of your own content and what’s worse, its existence is fleeting.  »

Apr 18, 2015 | William Levins | 0 Comments

Social media - easy organic reach is dead

Social media - easy organic reach is dead
There’s been a plethora of articles declaring social media’s organic reach is dead or dying. But the reality is a bit more complex. Organic reach is not dead. It’s simply not easy any more. The day of simply posting things to various channels and enjoying continual increases in likes, follows, shares, and engagement are what’s dying or dead. Today, you have to work much harder and be more interesting to accomplish greatness via social media - and frankly, that’s a good thing. »

Jan 29, 2015 | William Levins | 0 Comments

What to do when you’re adding a product to your product line

What to do when you’re adding a product to your product line
​Line extension or the addition of a completely new but related product to your product mix is a common occurrence. But it’s something you want to plan for and manage well so you get the most bang for your bucks. »

Nov 13, 2014 | William Levins | 0 Comments

The future of marketing: be truthful and be interesting

The future of marketing: be truthful and be interesting
Marketing has always been about making things interesting - to pique the curiosity; to foster desire; or to cajole coveting. But sadly, at some point marketing was corrupted by hucksters selling underwhelming crap to under informed consumers. But then things changed and consumers became connected and crap was instantly outed as crap - leaving the hucksters pining for the good ol’ days. »

Oct 30, 2014 | Elaine Levins | 0 Comments

Content marketing in an over-saturated world

Content marketing in an over-saturated world
In one minute, more than 4 million Google searches are performed. In that same minute, approximately 600 websites are created, 205 million email messages are sent, over 70 hours of video are uploaded to YouTube, 270,000 tweets are sent, and about 2.5 million pieces of content are shared on Facebook. That’s a LOT of content. »

Oct 28, 2014 | William Levins | 0 Comments

​The internet is not like the field of dreams

​The internet is not like the field of dreams
Time and time again I find myself silently thanking Mr. Costner and the movie Field of Dreams. The whole “build it and they will come” is the misguided idea lots of folks cling to when marketing on the internet. But online, if you build it, nobody cares. »

Oct 17, 2014 | William Levins | 0 Comments

​How marketing automation is transforming the agency client relationship

​How marketing automation is transforming the agency client relationship
The pace of change for businesses is accelerating, and as a result they’re demanding more and more out of their marketing and design agencies. For better or worse, marketing departments and agencies are now forced to justify nearly all activities in quantifiable and measurable ways - usually as direct ROI figures. It’s no longer enough to simply create good creative. You now have to also measure its reach, effectiveness, and track its direct effect on sales. »

Sep 04, 2014 | William Levins | 0 Comments

Facebook for business is different than your personal Facebook

Facebook for business is different than your personal Facebook
If you’re running a business chances are you have a Facebook account for it. It’s become an essential part of the social media marketing mix. It’s not quite as useful as it once was - but it’s still integral to many businesses. Sometimes it might be the only social marketing – or even a company’s entire online presence.  »

Aug 08, 2014 | William Levins | 0 Comments

How to brag about your business the right way

How to brag about your business the right way
Credibility is tough to establish online. You can say you’re great. Others can say how great you are too. But if it’s not handled well, it’ll simply seem boastful – or worse, insincere. So how do you brag about your accomplishments believably? »

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