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Jul 30, 2014 | William Levins | 0 Comments

I originally liked the simplistic design of Facebook, but now I’m sick of it.

I originally liked the simplistic design of Facebook, but now I’m sick of it.
Back when Facebook was the upstart and MySpace ruled the world - Facebook's consistent, clean interface called to me. MySpace profiles and pages were generally ghastly compilations that seemed to make my eyes bleed; Clashing colors, animated gifs galore, and more often than not that annoying hamster song.  »

Jul 23, 2014 | William Levins | 0 Comments

I am my own worst nightmare (as an advertiser)

I am my own worst nightmare (as an advertiser)
I’m a cord cutter. I run ad blockers in my browsers. The news I do read is usually on my iPhone or iPad - in reader mode or via reddit where ads are stripped away. As an advertising professional I should feel ashamed - but I don’t.  »

Jun 26, 2014 | Elaine Levins | 0 Comments

Don’t forget about Pinterest

Don’t forget about Pinterest
Pinterest had over 70 million users as of 2013, and it’s one of the top 5 web traffic sources in the world... so it’s fair to say that it can be a pretty powerful marketing tool – if used correctly. »

Jun 20, 2014 | Elaine Levins | 0 Comments

Customer Service and Marketing are like Gin & Tonic – A Perfect Combination

Customer Service and Marketing are like Gin & Tonic – A Perfect Combination
Think about how much marketing effort goes into getting a new customer (time, money, materials, etc.). Now, think about the fact that a poor customer service experience can turn that customer into an ex-customer in a heartbeat. Successful companies see customer service as a critical component of their marketing strategy – and vice versa. »

May 08, 2014 | William Levins | 1 Comments

Putting social media icons in a print ad is simply stupid

Putting social media icons in a print ad is simply stupid
I’ll admit, I’ve been handling a lot of our online work recently. So when I had the opportunity to jump back into print design I was delighted. My first project was a series of ads for a client. I started my process like I normally do; I grabbed the target publications and researched competitors, etc. »

Apr 29, 2014 | William Levins | 1 Comments

Three big myths about social media marketing

Three big myths about social media marketing
We hear it and encounter it every day. Clients want to start or expand their social media marketing efforts - because it’s free! They’ve either read a blog or talked to a friend or colleague that’s deluded them into believing social media marketing is free. And that by posting to Facebook, Twitter, Google+, Pinterest, or Instagram for no cost they’ll reap millions in rewards.  »

Mar 01, 2014 | Casey Vitale | 1 Comments

Happy 5 Year Blog-O-Versary Nuvonium

Happy 5 Year Blog-O-Versary Nuvonium
That’s right – it’s been 5 years since team Nuvonium started sharing our mind blurbs. From Pantone’s color picks, industry jest and inspiration, to marketing and design advice, we’ve had fun letting you know just how smart and funny we are. We’ve accumulated almost 600 blog entries since we began and we hope to bring you many more in the years to come. »

Jan 30, 2014 | Elaine Levins | 3 Comments

What is Branded Content? And why do you need it?

What is Branded Content? And why do you need it?
If you’ve read anything about marketing trends for 2014, you’ve probably read that social media – which has been a valuable marketing tool for the past several years – will likely lose its status as the leading avenue for content marketing. What this means is that business-owners need to find new ways of successfully engaging their customers. Enter Branded Content.  »

Jan 23, 2014 | Elaine Levins | 0 Comments

Creating a Successful Blog

Creating a Successful Blog
We’ve been telling our clients for years that websites, blogs, etc. are not a “field of dreams.” Just because you build it, that doesn’t mean they’ll come. And even if they show up once, that doesn’t guarantee that they’ll be back. »

Jan 11, 2014 | William Levins | 0 Comments

The days of easy SEO, Social Media, and Content Marketing are over

The days of easy SEO, Social Media, and Content Marketing are over
The online world changes daily. What’s needed to find success today is vastly different than it was a year ago, let alone five or ten years ago. Options and challenges now abound and the internet just keeps growing - so to be found isn’t as easy as it once was. Sorry, but it’s the ugly truth. »

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