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Oct 26, 2016 | William Levins | Comments
Poor mobile experience is definitely affecting your conversions
A recent report by comScore indicates we’re well past the mobile vs desktop tipping point - today more internet interactions take place on mobile devices. Every statistic points to mobile’s edge and rapidly approaching dominance. So it goes without saying, if your site performs poorly on mobile you’re losing conversions. »
Sep 14, 2016 | William Levins | Comments
Social Networks should acquire billboard companies
As I drove down the highway recently, my attention drfted briefly to the billboards - well the good ones. As dull billboards flashed past, a thought entered my head, what if a social network acquired a digital billboard company. They could then sell dynamic ad space connected to regional content ads - or they could show public user feeds. »
Mar 23, 2016 | William Levins | Comments
Wordpress. As a developer I often loathe it. As a designer I tolerate it. As a marketer I love it
I’ll admit, I’m being dragged kicking and screaming into the Wordpress world. Not that I dislike Wordpress; I’ve talked in the past about how it was a terrific blogging tool. But while others happily embraced it years ago, until recently we still weren’t fans of using it to build entire content-managed sites. But my… how things have changed. »
Feb 23, 2016 | William Levins | Comments
The issue with Ad blockers isn’t black or white – it’s more a muddy gray
There’s been a lot of hubbub about ad blockers recently, with some sites even blocking users of ad blockers or displaying messages which attempt to shame or guilt them into unblocking their sites. Publishers gripe that, by using adblocking software, visitors are depriving them of revenue. While true – because online media is mostly dependent on ad revenue – it over simplifies the situation. »
Sep 20, 2015 | William Levins | Comments
Keep control of your domain, site, online identities, and log-ins
Far too regularly, here’s how things go when we start-up with a new client. Everyone is excited to get started… so we ask for access to their site, their social media, their hosting, or all of the above - depending on what we’ll be doing. Sadly, the typical reply, “let me track that down.” »
Mar 19, 2015 | William Levins | Comments
You need marketing automation even if you sell via a salesforce
A funny thing happened the other day; I bumped into a printer I know at my local pizza place. He was dressed casually and – never expecting to run into him near my home – I didn’t recognize him. He noticed my bewildered gaze and kindly reintroduced himself - which I appreciated. Then we exchanged pleasantries - asking how each other’s business was faring. »
Jan 09, 2015 | William Levins | Comments
All ecommerce solutions have pros and cons
Whether you’re implementing a locally hosted solution or using a SaS based shopping cart, there are always pros and cons. Ecommerce can be simple, but as your business grows the complexity of integrating services into your shopping cart can grow with it. »
Oct 20, 2014 | William Levins | Comments
Want to generate leads while you’re sleeping?
What small business owner wouldn’t love to generate leads and to possibly make sales while they’re sleeping. Well, good news! Today’s web-based technology allows this to happen. »
Oct 17, 2014 | William Levins | Comments
How marketing automation is transforming the agency client relationship
The pace of change for businesses is accelerating, and as a result they’re demanding more and more out of their marketing and design agencies. For better or worse, marketing departments and agencies are now forced to justify nearly all activities in quantifiable and measurable ways - usually as direct ROI figures. It’s no longer enough to simply create good creative. You now have to also measure its reach, effectiveness, and track its direct effect on sales. »
Aug 23, 2014 | William Levins | Comments
Why are app makers fragmenting their apps?
I was a latecomer to Foursquare - but once I jumped on board and brought my wife along - we both enjoyed the gamification of the check-ins. It inspired a bit of competition between us - we battled weekly to wrangle the mayorship of a local traffic light, among other locations. But no longer. »
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