Back when Facebook was the upstart and MySpace ruled the world - Facebook's consistent, clean interface called to me. MySpace profiles and pages were generally ghastly compilations that seemed to make my eyes bleed; Clashing colors, animated gifs galore, and more often than not that annoying hamster song.  »

We encounter it all the time with new clients. You’ve probably encountered it with companies you’ve dealt with - or with those you’ve worked for. So what’s the affliction? Not being armed with the correct marketing materials when the sales battle begins.  »

When Adobe announced that they would be moving to a subscription based service, at first we here at Nuvonium were not very happy. There is something about paying for a service, rather then owning the rights to a product, that just doesn’t sit right in the gut.  »

As printing technologies advance and digital printing has really come to into its own, there might be some confusion as to which technology is the best one for the job. As it turns out, both digital and offset printing have their pros and cons. So how do you know which route to take when it's time for you to go to print?  »

It is in the best interest of all of us to keep the internet open and free. There should not be a "slow lane" for those who can't afford to pay. »

Considering that advertising – whether via magazine, billboard or any other means – is part of the way in which I pay my bills, I should probably answer this in some other way... but I believe we truly are in advertising overload. It is literally everywhere.  »

There is no secret formula that works for every client because each client’s situation is unique. Even if two businesses selling the exact same product opened across the street from each other - their marketing needs are different.  »

I am so excited to share with you an app I stumbled on that I swear the app gods tailored specifically for me. I am a gamer, a designer, a lover of typography, print and history. This game created by Bulkypix hits all these notes beautifully. So much so that I simply had to share it with you here. »

Distance should not be a barrier to building a good client relationship. It’s a big world out there, with lots of potential customers – go forth and sell! »

In order to understand how to prepare your files for output at a printer, you first need to understand the complications that arise when trying to convert a digital file into a printed piece. There are many applications on your computer you can use to create something that looks great on screen. But once you take it off screen and try and translate it into a working printed piece, that’s where the trouble arises. There are many reasons for this. Whether you are simply printing to your desktop printer, or having it professionally printed, there will be complications in the translation from digital to material. »