May 22, 2015 | Elaine Levins | 1 Comments

Creating Content: Go beyond the blog

Creating Content: Go beyond the blog
We are passionate about creating content. Much of the content we create for ourselves and our clients takes shape as blog posts: reviews, opinions, lists, how-tos, industry-related news, and general information. But content is not (and shouldn’t) be limited to the written word. There are several other ways to create content that may work well within your particular subject or industry. »

Dec 01, 2014 | Elaine Levins | 0 Comments

The importance of customer reviews

The importance of customer reviews
Positive customer reviews, testimonials, and referrals are tremendously valuable for any business. While reviews on sites such as Yelp are being seen more and more as unreliable, product reviews on retail sites are taken by many consumers to be almost as reliable as a personal recommendation from someone they know. »

Nov 13, 2014 | William Levins | 0 Comments

The future of marketing: be truthful and be interesting

The future of marketing: be truthful and be interesting
Marketing has always been about making things interesting - to pique the curiosity; to foster desire; or to cajole coveting. But sadly, at some point marketing was corrupted by hucksters selling underwhelming crap to under informed consumers. But then things changed and consumers became connected and crap was instantly outed as crap - leaving the hucksters pining for the good ol’ days. »

Oct 30, 2014 | Elaine Levins | 0 Comments

Content marketing in an over-saturated world

Content marketing in an over-saturated world
In one minute, more than 4 million Google searches are performed. In that same minute, approximately 600 websites are created, 205 million email messages are sent, over 70 hours of video are uploaded to YouTube, 270,000 tweets are sent, and about 2.5 million pieces of content are shared on Facebook. That’s a LOT of content. »

Oct 28, 2014 | William Levins | 0 Comments

​The internet is not like the field of dreams

​The internet is not like the field of dreams
Time and time again I find myself silently thanking Mr. Costner and the movie Field of Dreams. The whole “build it and they will come” is the misguided idea lots of folks cling to when marketing on the internet. But online, if you build it, nobody cares. »

Jul 23, 2014 | William Levins | 0 Comments

I am my own worst nightmare (as an advertiser)

I am my own worst nightmare (as an advertiser)
I’m a cord cutter. I run ad blockers in my browsers. The news I do read is usually on my iPhone or iPad - in reader mode or via reddit where ads are stripped away. As an advertising professional I should feel ashamed - but I don’t. »

Jun 20, 2014 | Elaine Levins | 0 Comments

Customer Service and Marketing are like Gin & Tonic – A Perfect Combination

Customer Service and Marketing are like Gin & Tonic – A Perfect Combination
Think about how much marketing effort goes into getting a new customer (time, money, materials, etc.). Now, think about the fact that a poor customer service experience can turn that customer into an ex-customer in a heartbeat. Successful companies see customer service as a critical component of their marketing strategy – and vice versa. »

Mar 30, 2014 | Casey Vitale | 1 Comments

Are we too cluttered with advertising?

Are we too cluttered with advertising?
Considering that advertising – whether via magazine, billboard or any other means – is part of the way in which I pay my bills, I should probably answer this in some other way... but I believe we truly are in advertising overload. It is literally everywhere. »

Feb 14, 2014 | Elaine Levins | 0 Comments

Tell Your Story

Tell Your Story
How did your business come to be? What makes you (and those who work with you) passionate about what you do? How are you changing the landscape of your particular industry? Does your company support a particular charity? How has your product or service made someone’s life better? Has your product/service actually SAVED someone’s life? »

Jan 30, 2014 | Elaine Levins | 3 Comments

What is Branded Content? And why do you need it?

What is Branded Content? And why do you need it?
If you’ve read anything about marketing trends for 2014, you’ve probably read that social media – which has been a valuable marketing tool for the past several years – will likely lose its status as the leading avenue for content marketing. What this means is that business-owners need to find new ways of successfully engaging their customers. Enter Branded Content. »

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