Oct 26, 2016 | William Levins | 0 Comments

Poor mobile experience is definitely affecting your conversions

Poor mobile experience is definitely affecting your conversions
​A recent report by comScore indicates we’re well past the mobile vs desktop tipping point - today more internet interactions take place on mobile devices. Every statistic points to mobile’s edge and rapidly approaching dominance. So it goes without saying, if your site performs poorly on mobile you’re losing conversions. »

Mar 23, 2016 | William Levins | 0 Comments

Wordpress. As a developer I often loathe it. As a designer I tolerate it. As a marketer I love it

Wordpress. As a developer I often loathe it. As a designer I tolerate it. As a marketer I love it
​I’ll admit, I’m being dragged kicking and screaming into the Wordpress world. Not that I dislike Wordpress; I’ve talked in the past about how it was a terrific blogging tool. But while others happily embraced it years ago, until recently we still weren’t fans of using it to build entire content-managed sites. But my… how things have changed. »

Jan 26, 2016 | Elaine Levins | 0 Comments

Does your business need a website?

Does your business need a website?
According to a recent study, approximately 46% of small businesses in the United States don’t have a website – if you don't have one, you are hurting your business. »

Sep 20, 2015 | William Levins | 0 Comments

Keep control of your domain, site, online identities, and log-ins

Keep control of your domain, site, online identities, and log-ins
Far too regularly, here’s how things go when we start-up with a new client. Everyone is excited to get started… so we ask for access to their site, their social media, their hosting, or all of the above - depending on what we’ll be doing. Sadly, the typical reply, “let me track that down.” »

Apr 26, 2015 | William Levins | 0 Comments

Faster results can short circuit better results

Faster results can short circuit better results
In most industries, technology has shortened the turnaround time – and the creative field is no exception. But in a recent clickz.com article by Anji Ismail, he explains the future is already rapidly materializing. What was a week timeline is now 48 hours. And what was 48 hours is now 24 hours. To address this, big agencies are already distributing their work forces globally so creative teams can pass projects around the world – so the agency is always on. »

Mar 12, 2015 | William Levins | 0 Comments

Good design will help you sell more

Good design will help you sell more
That may read like a self-serving bit of advice, but it’s actually simply a retailing axiom. If your product packaging, ecommerce website, or retail store is attractive there’s a very good chance you’ll be more successful. »

Jan 29, 2015 | William Levins | 0 Comments

What to do when you’re adding a product to your product line

What to do when you’re adding a product to your product line
​Line extension or the addition of a completely new but related product to your product mix is a common occurrence. But it’s something you want to plan for and manage well so you get the most bang for your bucks. »

Jan 09, 2015 | William Levins | 0 Comments

All ecommerce solutions have pros and cons

All ecommerce solutions have pros and cons
Whether you’re implementing a locally hosted solution or using a SaS based shopping cart, there are always pros and cons. Ecommerce can be simple, but as your business grows the complexity of integrating services into your shopping cart can grow with it. »

Dec 31, 2014 | Willliam Levins | 0 Comments

Wordpress: a magical curse you’ll both love and hate at some point

Wordpress: a magical curse you’ll both love and hate at some point
Wordpress is a wonderful tool that seems to be taking over the web. But as with most things, it’s not always as perfect as it seems. Wordpress may be free, and templates are abundant and either free or inexpensive - but this translates into immediate trade-offs. »

Nov 13, 2014 | William Levins | 0 Comments

The future of marketing: be truthful and be interesting

The future of marketing: be truthful and be interesting
Marketing has always been about making things interesting - to pique the curiosity; to foster desire; or to cajole coveting. But sadly, at some point marketing was corrupted by hucksters selling underwhelming crap to under informed consumers. But then things changed and consumers became connected and crap was instantly outed as crap - leaving the hucksters pining for the good ol’ days. »

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