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Oct 28, 2014 | William Levins | 0 Comments

​The internet is not like the field of dreams

​The internet is not like the field of dreams
Time and time again I find myself silently thanking Mr. Costner and the movie Field of Dreams. The whole “build it and they will come” is the misguided idea lots of folks cling to when marketing on the internet. But online, if you build it, nobody cares. »

Oct 17, 2014 | William Levins | 0 Comments

​How marketing automation is transforming the agency client relationship

​How marketing automation is transforming the agency client relationship
The pace of change for businesses is accelerating, and as a result they’re demanding more and more out of their marketing and design agencies. For better or worse, marketing departments and agencies are now forced to justify nearly all activities in quantifiable and measurable ways - usually as direct ROI figures. It’s no longer enough to simply create good creative. You now have to also measure its reach, effectiveness, and track its direct effect on sales. »

Jul 30, 2014 | William Levins | 0 Comments

I originally liked the simplistic design of Facebook, but now I’m sick of it.

I originally liked the simplistic design of Facebook, but now I’m sick of it.
Back when Facebook was the upstart and MySpace ruled the world - Facebook's consistent, clean interface called to me. MySpace profiles and pages were generally ghastly compilations that seemed to make my eyes bleed; Clashing colors, animated gifs galore, and more often than not that annoying hamster song.  »

Jul 23, 2014 | William Levins | 0 Comments

I am my own worst nightmare (as an advertiser)

I am my own worst nightmare (as an advertiser)
I’m a cord cutter. I run ad blockers in my browsers. The news I do read is usually on my iPhone or iPad - in reader mode or via reddit where ads are stripped away. As an advertising professional I should feel ashamed - but I don’t.  »

Jun 13, 2014 | William Levins | 0 Comments

What am I?

What am I?
At the start of my career, I was a graphic designer. Then a few years or so in I began to dabble in the early days of web design. After diving in fully I became a graphic and web designer. But eventually, I wanted my pretty sites to do more. So I started programming. Which made me a graphic designer and a web designer/developer.  »

Apr 25, 2014 | William Levins | 0 Comments

Is your website on life support? The seven signs…

Is your website on life support? The seven signs…
In a previous post “How frequently should you update your website design?” I discussed typical time-frames for site relevance, and when redesigns are necessary. But it seems some folks still don’t recognize when it’s necessary to pull the plug on their current website. So here are seven signs it’s time to let your current site pass away.  »

Apr 15, 2014 | William Levins | 3 Comments

Full blog posts versus excerpt/summaries - which is better?

Full blog posts versus excerpt/summaries - which is better?
I stumbled into an interesting conversation today. My colleagues were discussing a hot topic blog post. Not that unusual, but then one of them quipped that they “very much dislike blogs that display full posts on their blog home page.” The comment echoed my personal opinion but also piqued my interest. I became curious. Do full posts or excerpts offer any tangible benefits? »

Mar 14, 2014 | William Levins | 1 Comments

Are we heading for an all Facebook & Wordpress world?

Are we heading for an all Facebook & Wordpress world?
Most people and businesses you talk to today have a Facebook account or page. It’s certainly pervasive. With slightly over seven billion people in the world just over one billion have Facebook accounts. And nearly a half a billion log-in daily. That’s impressive. »

Feb 21, 2014 | William Levins | 0 Comments

A thanks to the makers of CartThrob

A thanks to the makers of CartThrob
When we switched to using ExpressionEngine as our preferred content management system (CMS) one of our most important considerations was finding a robust, flexible e-commerce solution for it. What we ended up choosing was CartThrob and it hasn’t let us down. »

Dec 31, 2013 | Casey Vitale | 0 Comments

Design in 2013 - Flat is the new Black

Design in 2013 - Flat is the new Black
As the year closes out and we look back the one most defining design trend, all around, is flat design. So much so, I have no problem deeming 2013 as the year of flat. From websites, to print, to reworking of corporate identities, flat design has taken over. »

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