Ads That Capture Attention By Using Emotion

I don’t necessarily love commercials, but on occasion, I do come across one which captures my full-on attention. We all know we like humorous advertisements, but another way to make a commercial captivating is by adding emotion.
I came across this commercial, which, embarrassingly, made my heart sink (a little bit). 

These types of commercials are effective. The main goal is to create awareness of the product. If you watch a commercial, such as above, you are going to be very curious as to what the product is. Not only does the ad target your brain, but it targets your heart.

Check out this one…it gets me every time:

May 13, 2010

Additional Posts You May Find Interesting:

There are comments for this entry. Leave a comment below ยป

Leave a comment. *Required

Commenting is not available in this channel entry.


We're not a good fit for everyone... but that's OK.

We work with large and small companies, but sometimes budgets, schedules, or differences get in the way. There's always the next one.


We produce results quickly and long-term.

We're not miracle workers, but we've been known to perform a little magic and help your businesses take off. And we keep working hard.


What our clients say about us means a lot.

Our biggest reward is when our clients tell us we've done a good job and thank us for it. And then when they hire us again and again.

get your cookies

Join our email list - we dare you!

Subscribe Today!