Branding and Transparency in Advertising

Branding and Transparency in Advertising

You may remember several years ago, when Morgan Spurlock’s film, “POM Wonderful Presents: The Greatest Movie Ever Sold” debuted. I remember it well, for two reasons. One: it was about product placement, which is relevant to or industry. And two: my hometown of Altoona, PA was involved. For 60 days in 2011, Altoona changed its name to POM Wonderful Presents: The Greatest Movie Ever Sold, Pennsylvania to help promote the film – and received $25,000 for doing so.

So I was interested to see how the movie presented concepts such as branding, advertising, and product placement. I watched the movie once, and I will admit that it didn’t exactly portray advertisers and marketers in the best light. But what it did do is start a conversation about how we are exposed to advertising, almost constantly, in every aspect of our lives.

Morgan Spurlock’s TED Talk

I am a big fan of TED Talks. There are some really interesting topics discussed, and I’m always impressed by the speakers. I was surprised that I hadn’t previously seen this TED Talk that Morgan Spurlock did around the time of his film’s release in Spring 2011.
It gives a brief overview of the movie, and talks a lot about transparency. I found it interesting, and raised questions for me about how advertising’s effectiveness is influenced by whether or not the audience realizes they’re being marketed to. It also made me wonder how top executives at a multi-million dollar corporation aren’t able to easily define their brand.

Jun 20, 2013

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