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Creating A Project Using Print Treatments
I get excited when a client mentions they are willing and even desire to put a little extra budget into a project to set themselves apart and to really “do it up right”. It doesn’t happen as often as I personally feel it should but when it does nothing could make me happier. The problem is that there are so many options and treatments when doing print to really make your project stand out.
When I say there are a lot of options I’m not exaggerating the possibilities are endless. There are die cuts, foils, embossing, debossing, varnishes, UV, aqueous, metallic inks, dull inks, letter press, thermography, any combination of the above and more I haven’t even mentioned. There are also a whole world of choices when it comes to paper, so putting together a project that might include any of these things will take a lot of planning and preparation. Here are some steps you can take to make a project like this successful.
Search For Inspiration
You are not going to be able to use everything out there so try and decide early what process you might like to use. Search online for other projects that use these various treatments and find one that might fit your particular project. Once you have narrowed down your desires contact a printer and have them send you samples of work so you will be able to view it first hand.
Nothing will help you more in creating a fantastic piece then having a good printing partner. I say partner because it is important that you discuss the project with your printer and get his/her input on implementation of any treatments you have planned. Find a printer that you trust and build a relationship with them so that you can show them your plans in the early stages and get their advise. Most likely they have expertise in creating something similar and might even have suggestions on making the piece even more dynamic.
Manage The Budget
With all the options available you need to be aware that there is a cost associated with each process you choose. Its why projects like these are few and far between. Even if your client is willing to go the extra mile you’ll want to get quotes along the way and keep your client aware of what they might be spending to get the desired effects. It may be rare to get a project in which you get to explore a special treatment but a project in which you are granted cart blanche in virtually non existent. Since you have already obtained samples from the printer of the treatment to view you can also send them along to the client to help them understand what they are getting. You will also want to budget in for actual test runs so you can see what your final project will look like before you print a large amount.
Allow For Time
These kinds of projects are not something to rush into, so make sure that you allow yourself the time to develop a good concept and treatment. You’ll need time to keep the conversation between you, the client and your printer going throughout the process. You’ll also need the time to receive and approve of press proofs.
Dec 26, 2012
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