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Creating Content: Go beyond the blog
We are passionate about creating content. Much of the content we create for ourselves and our clients takes shape as blog posts: reviews, opinions, lists, how-tos, industry-related news, and general information. But content is not (and shouldn’t) be limited to the written word. There are several other ways to create content that may work well within your particular subject or industry.
Think about podcasts
If you have a decent speaking voice, passion about the subject, and a unique or expert view on a particular topic, a podcast is a great way to disseminate your message. Podcasts are still fairly popular, mostly because listeners can consume the content just about any time, anywhere. Apple has an easy-to-follow guide to get you started. Try it once or twice to see if it’s a good fit for you and/or your company.
Remember that if you’re doing a podcast, it’s helpful to not only share it on your website, but to also provide a transcript of the podcast on your site. This will give you extra SEO bang for your buck.
Videos are always a hit
A large percentage of campaigns that go “viral” are based on videos. If someone finds a great video, they’re likely to share it – it’s that simple. If video is compatible with your brand, brainstorm a creative way to showcase your product. As discussed in a previous blog about branded content, BlendTec had tremendous, measurable success with its “Will it Blend?” series of videos. While there’s never a guarantee that any video will go viral, a well-done video can certainly get you noticed.
Infographics are eye-catching
An infographic is a visual representation of data or knowledge. A well-done infographic presents the information quickly and clearly, and in a way that is much more compelling than an article or a list.
Of course, in order to create an infographic, you will need a graphic designer and a set of data or information that is compelling to your audience. In a world where content is created at an astounding rate, an infographic may be the best way to get your point across in an attractive, compelling way.
Remember to keep the content coming
Whether you’re writing blogs, creating lists, composing case studies, recording podcasts, shooting videos, or reviewing products, books, etc., the one thing you need to do is keep consistently creating fresh content. Keeping fresh, new information on your website and social media channels is a great way to keep customers and potential customers engaged and coming back for more. So if you can only commit to blogging for the foreseeable future, then make sure you blog. If podcasts are more your speed; go for it. Just make sure your brand isn’t stagnating with content from months – or worse, years – past.
May 22, 2015
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