Different Generations… Different Ideas

Different Generations… Different Ideas

It always amazes me just how much difference a few years can make. I am a child of the ‘80s, which means I have an unnatural affinity for things like Duran Duran, neon, leg warmers, and “The Cosby Show.” And while I don’t feel old (but, ask me that again in a few years), I am always startled when I make certain pop-culture references (like the TV show “Benson”), and a 20-something colleague looks at me with a blank stare.

It’s true that we are all products of our particular generational influences. I’ll admit it - I never got the “hippie” thing and, while I can appreciate their music, I don’t understand why my mom and her friends thought The Beatles were “hot” (or “groovy” or whatever they said in the ‘60s). But give me a bunch of guys with eyeliner, leopard-print spandex and aqua net, and I feel more than a little nostalgic.

In our office, we have children of the ‘50s, ‘60s, ‘70s, ‘80s, and ‘90s, and believe me when I say that our frames of reference can be vastly different. From the TV shows we watched to the clothes we wore; from the music we listened to to the way we wore our hair, our experiences are all distinct. And while we make sure to keep up with “current trends,” we all bring with us the fads and styles of our pasts. That gives us the ability to understand what will resonate with different generations we are trying to reach for our clients.

And while times and trends change, the really cool thing is… almost every trend comes back around at some point, in some form. So, whether you sported a “mop top,” worshipped polyester, followed Poison on tour, or walked around wearing a lot of flannel and looking miserable, chances are… you’ll be in style again in no time.

Mar 24, 2009

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