Don’t forget about Pinterest

Don’t forget about Pinterest

When Pinterest first came about, I saw a lot of my friends “pinning” things, and I really didn’t understand what all the fuss was about. I saw it as simply an “online billboard” for things like recipes, crafts, decorating ideas, etc., and I didn’t have much interest in it.

Pinterest has become more than a bulletin board

More and more, though, businesses are using Pinterest as a marketing tool, to varying degrees of success. In fact, Pinterest had over 70 million users as of 2013, and it’s one of the top 5 web traffic sources in the world… so it’s fair to say that it can be a pretty powerful marketing tool – if used correctly.

Not every brand is a good fit for Pinterest

It’s true that Pinterest lends itself to “lifestyle” brands – from clothing to food to home furnishings, Pinterest was seemingly made for these products – things you can visualize, find interesting, and “pin” for future reference.

Obviously, if your brand falls into this category – or it simply lends itself to compelling visuals – then you should definitely be employing boards for your brand on Pinterest. But can you still use Pinterest successfully if your brand doesn’t fit the traditional Pinterest mold?

You can create a Pinterest board for (almost) any brand

People are always searching for information. And for every product and service, there’s someone interested (or the product/service simply wouldn’t exist). But it’’s up to you to find a way to create compelling “content” for Pinterest.

Get creative and get visual

If your brand is something that’s typically seen as “dry,” you will need to think outside the box to create something Pinterest-worthy. Even the brands that are best suited to using Pinterest can’t just pin photos of their products: they must provide ideas and inspiration, or a way to solve a problem.

You should already know about your target audience, so it’s time to put that knowledge to use. Find something that will resonate with your audience, and go for it. Don’t be afraid to be bold or even a little silly. As with all social media sources, there is an overabundance of content on Pinterest - make sure yours stands out to the audience you want to reach.

Jun 26, 2014

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