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How can I increase my sales?
When a prospect contacts us, it’s usually because they are not getting the sales they want or think they should have. They are looking for solutions to increase their sales – either online or in brick-and-mortar locations. While there is seldom one thing that is a “silver bullet” when it comes to increasing sales, there are several steps we take to help our customers improve their sales.
Design is important
Some people scoff at the idea that good design makes a real difference when it comes to sales. But there’s no denying that in a marketplace crowded with the “supreme” this and the “new and improved” that, it can be difficult to grab the attention of a potential buyer. This is where good design comes in.
If your product is premium, it likely carries a premium price tag. If the design doesn’t follow, your product is going to be overlooked. Conversely, if you’re selling based on “low, low prices,” that has its own aesthetic. Know your niche and what your design should invoke - both for your corporate brand and your product brand. Don’t know where your product fits in? That’s where your marketing agency (like us!) can guide you.
You must have a professional website
Even if your site doesn’t have an ecommerce component, it still needs to adhere to your company’s brand, look professional, and be easily navigable. And, with Google’s mobile-friendly ranking algorithm now dramatically impacting mobile results, your site MUST be mobile-optimized. Most of the sites we deal with see around 50% of their traffic from mobile devices, so a site that isn’t mobile-friendly is a big no-no.
Build your email list
There are many delivery options for reaching customers and potential customers. One of the best options is still via email. Email marketing is incredibly inexpensive, easy, and allows you to test different approaches to see what works best for you. The best part about building your email list is that it gives you a truly viable lead. If someone visits your site and joins your email list or fills out a contact form, they obviously already have an interest in your product. From there, you can create email campaigns based on sharing knowledge and information, promotions, or any other opportunity you see to engage with your customers.
Employ marketing automation
Marketing automation can literally generate leads while you’re sleeping. Automation puts those email leads to work by gathering information about the leads, and offering them more insight into your products – leading them further through the sales process.
Features vs. Benefits
In the “features vs. benefits” war, benefits always win. Sure, some people might simply look for red car. But most of us want to know the car’s benefits: safety, affordability, gas mileage, etc. Sure, you can tell me how shiny it is, but I’m going to need to know more. People search for solutions to their problems, and features don’t offer solutions; benefits do.
Don’t put all your eggs in one basket
One of the things we blog about frequently is the enormous weight some people place on avenues like Facebook, Twitter, and other forms of social media. While it is important to have a presence on all relevant social media platforms, Facebook and Twitter are unlikely to be your salvation. Social media is saturated to the point where most people tune it out (I’ll admit that I tune it out – and I work in the marketing industry). Plus, social networks are limiting your reach in order to get you to spend money to advertise or “sponsor” posts. No, you can’t ignore social media. But it should be only one part of a comprehensive marketing plan. The same goes for any other type of marketing/advertising: print ads, email marketing, etc; increasing sales almost always requires a more widespread approach.
You probably can’t do it all on your own
This may seem self-serving – since my livelihood depends on businesses hiring us to manage their marketing and/or design – but partnering with a marketing agency can work wonders. Most businesses – especially small businesses – are so busy focusing on the day-to-day business situations that the marketing aspect seldom gets attention. A good marketing agency will work as your partner – always thinking of new ways to promote your brand and your products, leaving you to focus on running your business.
Apr 14, 2015
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We work with large and small companies, but sometimes budgets, schedules, or differences get in the way. There's always the next one.
We're not miracle workers, but we've been known to perform a little magic and help your businesses take off. And we keep working hard.
Our biggest reward is when our clients tell us we've done a good job and thank us for it. And then when they hire us again and again.