Social Media is Just One Component of a Marketing Plan

Social Media is Just One Component of a Marketing Plan

Marketing can be tricky, and it can be expensive. With the rise of social media outlets like Facebook and Twitter, it seems that a lot of small businesses have fallen prey to the idea that this “free” media is the best (and sometimes only) way to market their business.

Facebook is not a marketing plan

I’ve seen several small, local businesses that are trying to promote themselves solely through Facebook. I can understand the temptation: it’s free. Most of these businesses have already made a large monetary investment in their ventures, and see this as an easy, inexpensive way to try to generate some business. But there are many flaws in a plan like this.

First and foremost, not everyone uses Facebook or Twitter, and even many who do use them are not consistent users. Second, you still have to get potential customers to “like” you on Facebook or follow you on Twitter in order to reach them consistently. And third, you have to be smart about how you use social media: post too infrequently and you risk getting lost; post too often and you risk an “unfollow.” And you must be giving your followers something that is of value to them.

Hire a Professional!

Just as you are unlikely to rewire your own house without at least the assistance of a trained electrician, you shouldn’t leave your business to flounder without the help of a professional to assist you with your marketing efforts. Marketing professionals can help you devise a plan that will incorporate social media marketing with other marketing ventures to get more people to buy what you're selling.

Feb 05, 2013

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