Tropicana sales plummet after rebranding

Another example of the importance of design. Tropicana rebranded, it was awful, its sales tanked. Good design can increase sales. Bad design can harm sales. The sales figures explain why Tropicana quickly agreed to an about face on their design.

Click To Read AdvertisingAge’s Article, definitely worth the read:

AdAge on Tropicana Rebranding Failure

Apr 03, 2009

Additional Posts You May Find Interesting:

There are comments for this entry. Leave a comment below »

Leave a comment. *Required

Commenting is not available in this channel entry.


We're not a good fit for everyone... but that's OK.

We work with large and small companies, but sometimes budgets, schedules, or differences get in the way. There's always the next one.


We produce results quickly and long-term.

We're not miracle workers, but we've been known to perform a little magic and help your businesses take off. And we keep working hard.


What our clients say about us means a lot.

Our biggest reward is when our clients tell us we've done a good job and thank us for it. And then when they hire us again and again.

get your cookies

Join our email list - we dare you!

Subscribe Today!