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Where to find content to share online

Where to find content to share online

Part of what we do for our clients and ourselves, is to find and share interesting information. It’s the curating part of our social media efforts. We scan lots of online (and some offline) sources perusing each for tidbits to share. It’s actually a fun part of our day, since we get to learn about various industries and issues that our clients (and their customers) face.

But where do we look?

We’re often asked where we find all the stuff we share? Doesn’t it take a long time? Well, we find the content we share in lots of places. And it doesn’t have to take a lot of time; at least not in one sitting. In fact, we’ve found it’s better to skim our sources at different times during the day. And that’s just what we do. On our iPhones, computers, or iPads, and when ever we need a break or we’re waiting for something, you’ll often find us scanning content sources.

So what are our secret sources?

We don’t really have any secret sources. It’s simply a few simple apps and websites that we frequent that provide an abundance of content to share. The commitment to checking them frequently is our real secret - and having a well defined “client profile” for the type of media to share - that helps too. So where do we look?

Of course, it’s not our complete list. Depending on the client and their target audience, our reading is likely to contain a bunch of trade and industry related publications also. But the quick list is a great starting point. We also monitor various blogs, RSS feeds, and have multiple Google alerts configured too. So we stay on top of most topics and happenings. So that’s it really. No big secrets…just a lot of skimming and sharing.

Dec 30, 2012
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